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Nielsen Releases a Tool for Rapid Innovation


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Nielsen's product innovation service releases Bases Product Quick Use. The new offering is based on agile methodology so marketers can get rapid feedback during the innovation process. It also incorporates predictive analytics to help FMCG marketers develop forecasting models.

Infogroup receives $53.6 million in damages after a federal jury found that DatabaseUSA.com had stolen their intellectual property.

Opinion.Life launches Omnibus which offers a range of reporting tools. As part of that launch, Ben Leet will oversee commercial activities for them. The Lab Insight and Strategy Group has appointed a slew of senior consultants in Australia. In the role of senior strategy consultant, the company is bringing on Rebecca Brody, Daniel Bluzer-Fry, Mandy Abel and Katie Lucas. In the role of strategy director, they have hired Nikki Dahlgren, Mark Hobart and Simone Gair. Congratulations to all of you!

Michael Beebe takes on the role of CEO at Dstillery, a audience targeting firm.

David Hooper will join the team at Strategic Research Insights as the Principal Head of Qualitative Research.

Angela Pack is hired to be the Director of Business Development for FUEL, which offers qualitative field management. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

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MRx NewsBy Jamin Brazil