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Nielsen revamps the Total Audience Report to include both traditional and emerging media. Their new report includes not only television and radio, but time spent on a game console, internet use on a computer, as well as app use on phones and tablets. The full report is linked in our show notes.
Similarly, comScore announces a the release of their own product which measures ad views across platforms like TV and mobile. The new metrics will give insight into streaming services and other online consumption of media. The major networks as well as Hulu have signed on to help detangle the analytics of today's media consumption landscape.
The Fair Vote Project is posed to launch a class action suit against Facebook for misusing user data.
Simon Data, which specializes in big data, raises $20 million in Series B funding, which they will use to develop their data science.
Kantar Millward Brown's "Meaningfully Different Framework" has passed its MASB audit. The framework measures how meaningfully brands connect with their audience, how brands differentiate themselves, and how readily they come to the mind of the consumer.
Simmons, a consumer insights firm, launches a new tool: Brand Catalyst. Brand Catalyst is billed as an advanced psychographics tool to help brands understand consumer perception.
The MRIA a non-profit which represents the survey and market intelligence sector in Canada is closing its doors. Their published memo stated that the "current financial situation leaves no other possible alternative."
FlexMR creates a new helpdesk and promotes from within. Grayling Ferguson will be the manager of three other team members in the new department.
C-Space appoints Gaelle Antoniazzi as quantitative consultant.
By Jamin BrazilNielsen revamps the Total Audience Report to include both traditional and emerging media. Their new report includes not only television and radio, but time spent on a game console, internet use on a computer, as well as app use on phones and tablets. The full report is linked in our show notes.
Similarly, comScore announces a the release of their own product which measures ad views across platforms like TV and mobile. The new metrics will give insight into streaming services and other online consumption of media. The major networks as well as Hulu have signed on to help detangle the analytics of today's media consumption landscape.
The Fair Vote Project is posed to launch a class action suit against Facebook for misusing user data.
Simon Data, which specializes in big data, raises $20 million in Series B funding, which they will use to develop their data science.
Kantar Millward Brown's "Meaningfully Different Framework" has passed its MASB audit. The framework measures how meaningfully brands connect with their audience, how brands differentiate themselves, and how readily they come to the mind of the consumer.
Simmons, a consumer insights firm, launches a new tool: Brand Catalyst. Brand Catalyst is billed as an advanced psychographics tool to help brands understand consumer perception.
The MRIA a non-profit which represents the survey and market intelligence sector in Canada is closing its doors. Their published memo stated that the "current financial situation leaves no other possible alternative."
FlexMR creates a new helpdesk and promotes from within. Grayling Ferguson will be the manager of three other team members in the new department.
C-Space appoints Gaelle Antoniazzi as quantitative consultant.