When we get bombarded with links and messages all day long, we don't have time to review an EPK (electronic press kit) - so what do I personally look for when reviewing music and DJ mixes (to sign for brand development or bookings)?
Trick question, the obvious answer is BOTH. But the real question I get all of the time is, what is the difference between the two? Branding vs Marketing.
The beauty of social media behaviours is that people as so quick to jump on you for a mistake and also just as quick to forget - IF you handle the situation properly. Not doing so can
Social media marketing does not to well if you "set it and forget it." Automation tools are amazing, but if you get lazy and forget to engage, you just might find yourself spending ad dollars to promote your competition.
3 min
About Nightclub & Bar Marketing Podcast - Louie La Vella
From the publisher's feed
Discover how Louie La Vella fills venues using the social media algorithm to his ”unfair advantage”. While most businesses fight the algorithm and give up on social media, the LAVELLAMETHOD uses…
social media to develop a successful strategy and predictably sell out nightclubs and bars. Learn from speaker/author and global concert, nightclub and festival marketing expert Louie La Vella.