NikeSKIMS was one of the most hyped launches of the year. After unveiling its debut collection in September 2025, it saw massive commercial success. This wasn’t a small bet: NikeSKIMS is Nike’s first new sub-brand since launching the Jordan label four decades ago.

But a few months later… does NikeSKIMS still work? Right now, sportswear is shifting toward looser, less curated styles. That puts NikeSKIMS, built on sculpting and performance, in a complicated situation.

In this episode, I look at where sportswear is headed and break down NikeSKIMS’ Spring 2026 collection. Can NikeSKIMS keep up with these changes? And can it evolve without losing what makes it SKIMS?

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