Syracuse University Falk College sport management professors Rick Burton and Dave Meluni discuss the latest developments in name, image, and likeness (NIL). In this episode, they cover the latest news in the NIL industry through the CleanKonnect Catch Up. Dave welcomes brand manager and creative strategist Julz Dunne to share how she built Livvy Dunne into the most-followed collegiate athlete while shaping NIL success through strategic storytelling, major brand partnerships, and empowering the next generation of female athletes.