Syracuse University Falk College of Sport Professors Rick Burton and Dave Meluni examine the latest news on name, image, and likeness (NIL). Dave meets with Rachel Maeng Brown, CEO & Founder of GEN Agency and GEN NIL, and Steve Simmons, Co-Founder and Chief Operating Officer of NILENT. Both will be part of the NIL Summit, a partnership with Syracuse Athletics, Syracuse Sports Group, and Falk College.