The Brand Called You

Nina Chandé, Marketing Procurement & Commercial Strategy Consultant

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Nina Chandé, Marketing Procurement & Commercial Strategy Consultant
  • Nina is a marketing procurement and commercial strategy consultant.
  • She has over 20 years in global procurement law roles, including at Unilever. 
    • Podcast
    Overview

    Nina Chandé shares her journey of blending marketing, procurement, and AI—transforming procurement from a cost-cutter into a growth architect. A powerful conversation on bridging creativity, technology, and strategy for the future of business.

    00:31- About Nina Chandé
    • Nina is a marketing procurement and commercial strategy consultant.
    • She has over 20 years in global procurement law roles, including at Unilever. 
      • 10:27- How should procurement handle negotiations in emerging areas like influencer marketing and AI?
      • Be curious, listen, and treat suppliers as partners.
      • Work in cross-functional teams instead of silos.
      • Understand grassroots spending while maintaining a bird’s-eye view.
        • 22:04- What ethical issues should companies consider when using AI in marketing and procurement?
        • Ensure transparency about AI’s role, impact, and decisions.
        • Maintain human oversight to support ethical, responsible decision-making.
        • Embed ethical practices and clear outcomes in contracts and commercial models.

          • RESOURCES:

          Learn more about Nina Chandé: LinkedIn

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          Profile
          • Nina is a marketing procurement and commercial strategy consultant.
          • She has over 20 years in global procurement law roles, including at Unilever. 

            • The post Nina Chandé, Marketing Procurement & Commercial Strategy Consultant first appeared on TBCY.

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