A Legacy of Generosity

Nine Steps to a Successful Fundraising Campaign


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What separates a good campaign from a truly successful one? Storytelling expert Lori Jacobwith walks through nine steps that every fundraiser needs to master for lasting results.


Step 1 - Leadership
Step 2 - Staff
Step 3 - Board Members
Step 4 - Goals, Timelines, and Urgency
Step 5 - Telling Your Story
Step 6 - Keeping Your Donors Engaged
Step 7 - Money Conversations
Step 8 - Be Specific
Step 9 - Donor Data Management

✨ Inside this episode:

  • The nine pillars of a strong campaign strategy

  • How storytelling creates “hope journeys” that donors remember

  • The simple thank-you practice that boosts donor retention by 37%


🎧 Press play for a masterclass in campaigns that inspire action and build loyalty.

Key Topics/Themes: Campaign strategy, storytelling in fundraising, donor retention, board involvement

Link: ⁠Lori L. Jacobwith

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A Legacy of GenerosityBy Leave a Legacy MN

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