My guest today is Rebecca Lorenz, Master Ninja Mortgage Coach and Ninja Selling Instructor. Ninja Selling is a training system based on a philosophy of building relationships, listening to your customer, and helping them achieve their goals. It is a philosophy that rejects pushy sales tactics. Ninja salespeople believe it is better to create value for people by solving their problems - the selling part then takes care of itself.

Rebecca works closely with loan officers to create a personalized plan of action using Ninja Selling. Rebecca started in the mortgage industry in 1999 and has had many roles over those years.  From starting in the marketing department to loan officer, to having a top-producing team, she’s seen and experienced many facets of the real estate industry. 

In this episode, Rebecca shares a quick overview of the “Ninja 9” selling techniques to help improve your connections and referrals, educate your clients, and to simply begin each day with gratitude.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

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Ninja Selling Website

Ninja Selling Coach Website

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group