The Brand Called You

Nisha Vikram, Founder and Promoter, CraftCanvas

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Nisha Vikram, Founder and Promoter, CraftCanvas
  • Nisha is the founder and promoter of CraftCanvas, which is a design studio that collaborates with over 30 craft clusters across India to create large scale installations for luxury brands, government institutions and cultural spaces.
    • Podcast
    Overview

    Entrepreneur & designer Nisha Vikram, founder of Craft Canvas, shares her inspiring journey from engineering to reimagining Indian crafts for luxury brands, cultural spaces & global recognition. A story of passion, heritage, and co-creation with artisans.

    00:34- About Nisha Vikram
    • Nisha is the founder and promoter of CraftCanvas, which is a design studio that collaborates with over 30 craft clusters across India to create large scale installations for luxury brands, government institutions and cultural spaces.
      • 05:45- How did you connect diverse craft clusters of India and reposition craft as a design strategy rather than just heritage?
      • Treat craft as a living, evolving problem-solving tool rather than just heritage.
      • Engage craft clusters as active partners, not just keepers of tradition.
      • Use it to address modern design challenges and create meaningful impact.
        • 13:12- How can traditional craftsmanship be balanced with the demands of luxury brands?
        • Collaborate closely with artisans to understand what is technically possible and adapt designs accordingly.
        • Align craft with brand aesthetics while respecting the essence of traditional techniques.
        • Maintain clear communication and mutual respect between designers, artisans, and luxury brand teams throughout the project.

          • RESOURCES:

          Learn more about Nisha Vikram: LinkedIn

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          Profile
          • Nisha is the founder and promoter of CraftCanvas, which is a design studio that collaborates with over 30 craft clusters across India to create large scale installations for luxury brands, government institutions and cultural spaces.

            • The post Nisha Vikram, Founder and Promoter, CraftCanvas first appeared on TBCY.

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