CVisit socialmediarelease.org to review the requirements; we talk metrics; we miss Tom.

Catching up on this and that.

Working group update, tag discussion, Sun's Schwartz wants blogs to fulfill disclosure requirements.

Real-world implementations.

Business Wire joins the working group.

Report on a Social Media Club meeting; introduction of a case-study contest.

Discussion of XML and microformats in the new media release.

Discussion covered getting everybody to work toward a common goal, naming the product, and the role wire services will play

Tom Foremski, who first proposed a new approach to the press release, and Todd Defren, whose SHIFT Communications introduced the first attempt at a new media release, join Chris Heuer and Shel Holtz for a discussion of the state of the effort.

Shel Holtz and Chris Heuer introduce the NMRCast.