Culture Pulse: 74The Pope wore Nikes. The WNBA handed the brief to the city. The most potent brand moves of 2026 cost nothing and required no campaign. @ThePattern<a href="https://thepattern.media/editions/2026-05-11.html">Read the full edition</a><a href="https://thepattern.media/editions/2026-05-11-transcript.html">Read the transcript</a>

Culture Pulse: 74 The Pope wore Nikes. The WNBA handed the brief to the city. The most potent brand moves of 2026 cost nothing and required no campaign. @ThePattern Read the full edition Read the transcript

Culture Pulse: 74The Pope wore Nikes. The WNBA handed the brief to the city. The most potent brand moves of 2026 cost nothing and required no campaign. @ThePattern<a href="https://thepattern.media/editions/2026-05-11.html" rel="noopener noreferrer">Read the full edition</a><a href="https://thepattern.media/editions/2026-05-11-transcript.html" rel="noopener noreferrer">Read the transcript</a>

No. 76: Identity is the new uniform. Institutions are dressing the part.

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.

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No. 76: Identity is the new uniform. Institutions are dressing the part.

No. 76: Identity is the new uniform. Institutions are dressing the part.