The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

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FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 207 episodes available.

The Pattern episodes:

September 19, 2026 No. 207: Sport just found its most credible challenger to Nike's cultural monopoly.
Culture Pulse: 74
On enters football with Mbappé. Rothy's wins DTC by going slow. Emory gets a museum show. The pattern: build the category or rent it forever. @ThePattern
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5min
September 18, 2026 No. 206: Authorship is the new luxury. AI just forced fashion to admit it.
Culture Pulse: 74
AI can generate the film. It cannot generate the reputation that makes anyone watch it. Authorship is now fashion's only true premium. @ThePattern
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5min
September 17, 2026 No. 205: British fashion has no answer to its own identity question.
Culture Pulse: 72
London Fashion Week cannot name what it stands for. That is both the problem and the opportunity. Today's Pattern: identity vacuums fill fast, and capital decides who fills them.
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5min
September 16, 2026 No. 204: Streamers enter cultural production. The streamer becomes a creative director.
Culture Pulse: 74
Creators are entering institutions on their own terms. Studios are losing creative authority to AI. The border between inside and outside is gone. @ThePattern
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5min
September 15, 2026 No. 203: AI slowed down. Culture kept moving at full speed.
Culture Pulse: 74
AI slowed down. Culture didn't. Gentle Monster, Prada, Miu Miu and Apple TV all made the same move today: permanence over activation. @ThePattern
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5min
September 14, 2026 No. 202: City streets became media. Brands stopped buying space and started owning it.
Culture Pulse: 74
Savage X Fenty used sunlight to cast lingerie shadows across Manhattan. The street is now the best media buy available. @ThePattern #NYFW
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5min
September 13, 2026 No. 201: Heritage is fashion's new R&D. The archive beats the brief.
Culture Pulse: 72
The archive is now the brief. Calvin Klein, Anna Sui, and adidas all went backwards this week — and all came out ahead. Today's Pattern. #ThePattern
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5min
September 12, 2026 No. 200: Ugly is the new premium. China just proved it with data.
Culture Pulse: 74
Ugly is the new premium. China just proved it with 230M yuan in sales data. Today's Pattern: imperfection is winning the credibility argument that polish lost. #ThePattern
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5min
September 11, 2026 No. 199: Culture and commerce are merging institutional form, not just product.
Culture Pulse: 74
A24 x Dior picked a theatre, not a product drop. Rick x Dr. Martens are on collab three. Uniqlo grows by refusing to trend. The institution era is here. @ThePattern
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5min
September 10, 2026 No. 198: Privacy is the new premium. Apple just made it a hardware feature.
Culture Pulse: 74
Privacy is now a hardware feature, not a policy document. Apple just changed the benchmark for every brand building ambient products. Today's Pattern. #ThePattern
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5min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 207 episodes available.