The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 77 episodes available.

The Pattern episodes:

May 12, 2026 No. 77: Bundling is back. This time it is cultural capital, not cable.
Culture Pulse: 72
Bundles are the new product. Discord, Swatch, Wordle: three categories, one logic. Access beats ownership. The Pattern, 12 May.
Read the full edition
Read the transcript
...more
5min
May 11, 2026 No. 76: Identity is the new uniform. Institutions are dressing the part.
Culture Pulse: 74
The Pope wore Nikes. The WNBA handed the brief to the city. The most potent brand moves of 2026 cost nothing and required no campaign. @ThePattern
Read the full edition
Read the transcript
...more
6min
May 10, 2026 No. 75: Analogue keeps winning because digital keeps disappointing.
Culture Pulse: 71
Irreversibility is the new premium. The Instax cannot be edited. The Bourdain reboot wants rough codes back. Imperfection is winning. @ThePattern
Read the full edition
Read the transcript
...more
5min
May 09, 2026 No. 74: Luxury is relocating. The store is now the argument.
Culture Pulse: 72
The store is now the argument. Issey Miyake, Margiela, and Bottega all made the same move this week — and most brands missed it. #ThePatter
Read the full edition
Read the transcript
...more
5min
May 08, 2026 No. 73: Western brands are outsourcing cultural fluency to local photographers and dead designers.
Culture Pulse: 72
Global brands are borrowing local and historical credibility because their own identity doesn't travel anymore. Sephora, H&M, Rosewood. Same failure, three different markets. | The Pattern
Read the full edition
Read the transcript
...more
6min
May 07, 2026 No. 72: The comments section is now the most powerful shelf in retail.
Culture Pulse: 72
The comments section is now the most powerful shelf in retail. TikTok Shop beauty sales +84% YoY. The mechanism: peer trust, not paid reach. Via @ThePattern
Read the full edition
Read the transcript
...more
5min
May 06, 2026 No. 71: Luxury is editing its portfolio. The era of everything is over.
Culture Pulse: 74
LVMH is selling. Nike and Adidas are fighting for one block. IKEA bought a museum. The pattern: scale lost its alibi. Focus is the new moat. @ThePattern
Read the full edition
Read the transcript
...more
5min
May 05, 2026 No. 70: Governments are hiring brand architects. Identity is now a state project.
Culture Pulse: 74
The US just hired its first Chief Brand Architect. When governments commission design studios, identity has become statecraft. @ThePattern #design #culture
Read the full edition
Read the transcript
...more
5min
May 04, 2026 No. 69: Machines make the hands. Humans make the music. The split is permanent.
Culture Pulse: 71
Suno at $300M revenue. China bans AI layoffs. Diet Coke makes a bag you can't buy. The scarcity era is over — and every pricing model built on it is next. @ThePattern
Read the full edition
Read the transcript
...more
5min
May 03, 2026 No. 68: Sports kits are now the most valuable real estate in pop culture.
Culture Pulse: 72
The jersey is now the most valuable real estate in culture. Spotify proved it. Google confirmed it. The funnel is dead. @ThePattern
Read the full edition
Read the transcript
...more
5min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 77 episodes available.