The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

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FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 109 episodes available.

The Pattern episodes:

June 13, 2026 No. 109: Death makes the canon. Hockney's exit reshapes what British art means now.
Culture Pulse: 74
Hockney's death opens a British visual identity vacuum. China's brands own the World Cup without qualifying. London's galleries endorse remix. Culture is rewriting authorship. @ThePattern
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5min
June 12, 2026 No. 108: Size is a system. Balenciaga just declared it optional.
Culture Pulse: 74
Size is a system. Balenciaga just declared it optional. Today's Pattern: the brands winning right now are the ones that decided inherited categories were arbitrary. #ThePattern
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5min
June 11, 2026 No. 107: Ownership is the new creative brief. Culture's power brokers are buying the source.
Culture Pulse: 74
Ownership is the new creative brief. Bailey buys a pottery maker. Warner buys attribution tech. Luxury defers to TikTok's Lyas. The brief is losing power at every level. @ThePattern
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5min
June 10, 2026 No. 106: Editing is the new creative superpower. Omission beats addition.
Culture Pulse: 72
AI makes infinite addition free. The brands winning right now are the ones that edit hardest. Today's Pattern: restraint is the new creative advantage. #ThePattern
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5min
June 09, 2026 No. 105: Tactile culture is winning the attention economy. Screens cannot replicate touch.
Culture Pulse: 72
Touch is the new moat. TikTok is reviewing atomisers. Packaging is now a content channel. The body is fighting back against digital commoditisation. @thepatternbrief
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5min
June 08, 2026 No. 104: Regional beauty is rewriting who gets to set global taste.
Culture Pulse: 68
Filipino beauty is building global export logic without Western validation. Taste no longer gets granted from the centre. It gets asserted from the edges. @ThePattern
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5min
June 07, 2026 No. 103: Scarcity is the new strategy. Culture just proved it with bodies.
Culture Pulse: 72
The AGI economists said it plainly: robots scale, ballerinas don't. Today's signals show that principle repricing everything from sport archives to fragrance temples. @ThePattern
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5min
June 06, 2026 No. 102: Physical space is the new media buy. Brands figured this out.
Culture Pulse: 74
Physical space is the new media buy. Zara, a house party album launch, and anti-screen startups all point the same way. The room is the prize. @ThePattern
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5min
June 05, 2026 No. 101: Heritage IP is the new infrastructure. The content wars shifted quietly.
Culture Pulse: 72
Amazon needs Bond. Universal rejected Ackman. OTB completed Viktor & Rolf. IP is infrastructure now. Platforms are subordinate. The Pattern, 05.06.26.
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June 04, 2026 No. 100: Brands that own the moment beat brands that own the message.
Culture Pulse: 72
Inditex beats the macro. TikTok builds an events app. Bottega Veneta sponsors Björk's national museum show. The pattern: owning the moment beats owning the message. @thepatternbrief
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5min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 109 episodes available.