The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

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FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 181 episodes available.

The Pattern episodes:

July 25, 2026 No. 151: Tech is shedding bodies while culture keeps spending on them.
Culture Pulse: 72
Tech cut 140K jobs in 2026. Culture responded by putting a 25-year ambassador on a pedestal. Automation scales. Human continuity compounds. @ThePattern
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5min
July 24, 2026 No. 150: Place is doing the brand work that campaigns no longer can.
Culture Pulse: 72
Dior chose Trinity College Dublin. Loro Piana chose the Menil Collection. MVRDV chose Beijing roof tiles. The venue is the new campaign. #ThePatt ern
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5min
July 23, 2026 No. 149: Decentralised music failed. Centralised platforms just bought its best parts.
Culture Pulse: 72
Decentralised music failed. SoundCloud bought its community. Platforms don't disrupt the edge anymore — they wait and acquire it. #ThePattern
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5min
July 22, 2026 No. 148: Entertainment's format walls are falling. The platform that owns attention wins everything.
Culture Pulse: 72
Format wars are over. The aggregation wars have begun. Whoever owns daily attention across all formats wins. Everything else is a distribution moat that's already gone. @ThePattern
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6min
July 21, 2026 No. 147: Craft is becoming the new scarcity. Heritage brands missed the shift.
Culture Pulse: 74
Craft credentials now beat heritage claims. Indian-diaspora designers are making that case in Paris, Milan, and LA simultaneously. The gap is widening. #ThePattern
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5min
July 20, 2026 No. 146: Supply chains are the new brand strategy. Luxury just learned that publicly.
Culture Pulse: 72
Supply chains are the new brand strategy. Nine luxury houses just learned that in public. Today's Pattern: transparency became compulsory and luxury forgot to prepare.
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6min
July 19, 2026 No. 145: Hollywood bought AI infrastructure. The creative class notices.
Culture Pulse: 74
Netflix bought a filmmaking AI tool for $587m. The streaming wars just became an infrastructure play. Today's Pattern: whoever owns the layer beneath the creative act controls what gets made.
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5min
July 18, 2026 No. 144: State capital just bought a seat at the AI table. Read that carefully.
Culture Pulse: 72
China's state fund took governance of DeepSeek. Commercial investors got none. Capital is neutral. Voting rights are not. @ThePattern — before it's obvious.
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5min
July 17, 2026 No. 143: Physical presence is the new proof of concept for digital brands.
Culture Pulse: 74
Hundreds queued 12 hours in a NYC heatwave for SKYLRK. The pop-up is now the most credible proof of concept a brand can run. Physical presence is back. #ThePattern
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5min
July 16, 2026 No. 142: Retail distribution is the new brand signal. Salomon just proved it.
Culture Pulse: 72
Salomon did flagship before Foot Locker on purpose. Distribution is back as a brand signal, not just a growth lever. Today's Pattern. #thepattern
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5min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 181 episodes available.