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The Pattern
The Pattern episodes
- No. 173: Objects are becoming the new media channel. Brands noticed.
Culture Pulse: 71
Objects are the new media channel. Slawn's Rolex drops, Patek's Milan exhibition, Chinese EVs as entertainment venues — distribution just changed hands. @ThePattern
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5 min - No. 172: Identity is the new product category. Brands are catching up.
Culture Pulse: 72
Instagram's first rebrand in a decade, KFC opening a wine bar, Wonderskin hitting $200M. Identity is the new product category. Brands are catching up. | The Pattern
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5 min - No. 171: Music is becoming the architecture of resale. Fashion is following.
Culture Pulse: 72
Music is becoming the architecture of resale. Depop's Spotify move is not a campaign. It's a structural bet on who owns taste formation. #ThePattern
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5 min - No. 170: Objects are becoming the new brand prestige signal.
Culture Pulse: 72
Objects are the new media spend. LEGO x Nike, V&A Dundee, Saucony's StockX rise: product form is doing the cultural work that campaigns used to buy. @ThePattern
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6 min - No. 169: Body is the new building. Retail space is becoming skin.
Culture Pulse: 74
SKIMS turned skin tone into architecture. White Rabbit went viral for a 60-year-old wrapper. Physicality is making its case. Today's Pattern: the body is back as the primary brand surface.
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5 min - No. 168: Anthropic is going public. The backlash is already priced in.
Culture Pulse: 72
Anthropic is pricing cultural backlash into its IPO pitch. Doubt is no longer a comms problem. It's a market condition. @ThePattern #AI #Strategy
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5 min - No. 167: Place is the new product. AI companies are buying postcodes, not pitching decks.
Culture Pulse: 58
Postcodes beat platforms. King's Cross, Rotterdam's post office, froyo pop-ups: physical location is reasserting itself as the carrier of meaning brands spent 5 years trying to digitise. @ThePattern
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5 min - No. 166: AI is building a religion. Brands haven't noticed yet.
Culture Pulse: 74
AI built a religion by accident. YouTube punished its best creators. Amazon's net-zero pledge just met its gas plant. The Pattern, Sun 9 Aug: scale has consequences nobody budgeted for.
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5 min - No. 165: Aspiration is back. Ralph Lauren just proved optimism sells.
Culture Pulse: 74
Aspiration just posted a 23% profit margin. Irony is losing. Today's Pattern on what Ralph Lauren's results mean for every brand still chasing edge. #ThePattern
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5 min - No. 164: AI ate Canva's growth. Designers went somewhere else entirely.
Culture Pulse: 72
Canva added AI, costs spiked, users left for ChatGPT. The platform that wraps a commodity capability is one update away from irrelevance. Today's Pattern.
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5 min
About The Pattern
From the publisher's feed
Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every weekday morning at 8:30am UK time.