The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

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FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 77 episodes available.

The Pattern episodes:

March 13, 2026 No. 17: War becomes a product feature as tech companies rebrand conflict infrastructure
Culture Pulse: 68
War becomes a product feature, ships toggle nationality, founders lose their own names, and AI turns coders into architects. Everything fixed is now negotiable performance.
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6min
March 12, 2026 No. 16: Luxury discovered it can charge more by making customers wait less
Culture Pulse: 72
Balenciaga killed the six-month wait. Netflix bought the camera, not the film. China's teaching humans to work with robots before deploying them. Speed is the new vertical integration.
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6min
March 11, 2026 No. 15: The Pentagon just weaponised procurement to reshape AI's competitive map
Culture Pulse: 72
Pentagon uses procurement to reshape AI without regulation. Whoop hides tech in clothes. Supreme resurrects old collabs. Invisibility is the new competitive advantage.
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5min
March 10, 2026 No. 14: Founders are stepping down everywhere and nobody's asking why
Culture Pulse: 72
Founder era over. Operators in. Meanwhile: Starbucks curates fashion, tech hides in clothes, retail becomes hospitality. Everything's blending. Pattern for March 10.
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5min
March 09, 2026 No. 13: Luxury brands treating pop-ups as theatre rehearsals, not retail experiments
Culture Pulse: 68
Starbucks does Devil Wears Prada pop-ups. Palmer Luckey hunts $1B for Game Boy nostalgia. Brands are excavating the past or staging the future. The present has become commercially inert.
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5min
March 08, 2026 No. 12: Pentagon patronage splits Silicon Valley along new ethical production lines
Culture Pulse: 78
Pentagon deals fracture AI talent, Asics buys marathon platforms, Iran targets Gulf datacenters. The pattern: infrastructure capture is the new moat. Before it's obvious.
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5min
March 07, 2026 No. 11: Brands are buying the infrastructure, not just selling the product.
Culture Pulse: 76
Asics bought the marathon. Anthropic beat ChatGPT by saying no to the Pentagon. Netflix killed celebrity branding. Control is moving upstream, not downstream.
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6min
March 06, 2026 No. 10: Big luxury's creative crisis meets sportswear's data land grab for consumers
Culture Pulse: 72
Big luxury can't define sexy, healthcare can't define wellness, defence can't define risk. Into each vacuum: data infrastructure or crowd-sourced alternatives. Before it's obvious.
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6min
March 05, 2026 No. 9: Financialisation reaches physical objects as watches become tradeable assets like stocks
Culture Pulse: 68
Rolex gets futures contracts, Dover Street Market opens a spa, and creators are out-convening Vogue. Everything solid is becoming liquid. The Pattern, March 5.
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6min
March 04, 2026 No. 8: Luxury financialisation reaches its logical extreme with Rolex derivatives trading
Culture Pulse: 68
Rolex derivatives, Sony's console retreat, and Dover Street Market spas: when the object matters less than the system it plugs into. Everything is infrastructure now.
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6min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 77 episodes available.