The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

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FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 129 episodes available.

The Pattern episodes:

May 04, 2026 No. 69: Machines make the hands. Humans make the music. The split is permanent.
Culture Pulse: 71
Suno at $300M revenue. China bans AI layoffs. Diet Coke makes a bag you can't buy. The scarcity era is over — and every pricing model built on it is next. @ThePattern
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5min
May 03, 2026 No. 68: Sports kits are now the most valuable real estate in pop culture.
Culture Pulse: 72
The jersey is now the most valuable real estate in culture. Spotify proved it. Google confirmed it. The funnel is dead. @ThePattern
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5min
May 02, 2026 No. 67: Handmade is the new protest. Beauty is the new argument.
Culture Pulse: 74
39% of new podcasts are AI-generated. Theaster Gates fills Prada Home with hand-thrown ceramics. Dries Van Noten calls beauty a protest. Slowness is the new credibility. #ThePattern
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5min
May 01, 2026 No. 66: Culture is becoming the infrastructure brands fight over, not the decoration.
Culture Pulse: 72
When your brand becomes the reference point, the whole category copies you. Miu Miu's cooldown is not a brand problem. It's what saturation looks like. The Pattern.
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5min
April 30, 2026 No. 65: Access to tools is the new brand flex.
Culture Pulse: 74
Nike opened a public robotics lab. Anthropic moved inside Adobe. Don Toliver made his garage the main event. Access is the new brand flex. @ThePattern
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5min
April 29, 2026 No. 64: Brands built on hype are quietly erasing their own origins.
Culture Pulse: 68
Niche fragrance cools. Web3 drinks rebrand. Y2K replaces clinical wellness. The pattern: brands that mistook a moment for a movement are meeting the reckoning. @ThePattern
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5min
April 28, 2026 No. 63: Tech is trading people for chips. Culture will feel it first.
Culture Pulse: 72
Tech is trading people for chips. China is treating AI as a sovereign asset. And the next luxury group won't come from Paris. Today's Pattern: institutions are hoarding everything. /ThePattern
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5min
April 27, 2026 No. 62: Fashion brands stopped explaining themselves. Now they build rooms instead.
Culture Pulse: 74
The collaboration era is closing. Jenner, Nike, and Milan's design week all point the same direction: coherence beats reach. @ThePattern #BeforeItsObvious
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5min
April 26, 2026 No. 61: Craft is the new CGI. Apple proved it with a MacBook film.
Culture Pulse: 74
Handcraft is the new premium signal. Apple filmed by hand. Netflix put a star on a billboard. The V&A canonised the underground. Synthetic culture has peaked. @ThePattern
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5min
April 25, 2026 No. 60: Atmosphere is now the product. Brands selling objects have already lost.
Culture Pulse: 74
Atmosphere is luxury's last defensible category. Feeling is now the product. Everything else is overhead. Today's Pattern: before it's obvious.
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5min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 129 episodes available.