The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

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FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 129 episodes available.

The Pattern episodes:

April 14, 2026 No. 49: War is now a quarterly earnings variable for luxury houses.
Culture Pulse: 72
War is now a quarterly earnings variable for luxury. LVMH cites Iran conflict alongside China recovery as material revenue factor. External volatility just moved to the centre.
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5min
April 13, 2026 No. 48: Luxury is hiring corporate operators, not creative directors.
Culture Pulse: 68
Luxury is hiring corporate operators, not creative directors. Dolce & Gabbana appoints a Gucci/LV/Prada exec as co-CEO. Hugo Boss buys sports credibility. The market rewards discipline, not vision.
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6min
April 12, 2026 No. 47: The physical installation is becoming the new product launch.
Culture Pulse: 72
Anthropic asked Christian leaders if Claude could be a child of God. When tech companies consult theologians, they are no longer building tools. They are building belief systems.
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5min
April 11, 2026 No. 46: Luxury brands are now hiring for culture fluency, not category expertise.
Culture Pulse: 62
Kering just hired a hotel CEO to its board. The hiring brief has changed from category expert to culture translator. Today's Pattern connects luxury, celebrity licensing, and geopolitics.
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5min
April 10, 2026 No. 45: Luxury is hiring hospitality people to solve a retail problem.
Culture Pulse: 72
Luxury retail is becoming a hospitality discipline. Kering just added a hotel CEO to its board. MML is embedding retail inside hotels. Incense is the new fragrance category. The shift: service logic, not sales logic.
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6min
April 09, 2026 No. 44: Design becomes a C-suite discipline as AI commodifies creative output.
Culture Pulse: 62
Design becomes a C-suite discipline as AI commodifies creative output. M+C Saatchi, Nike, and Disney are all reorganising around taste, not production. The Pattern for 9 April 2026.
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5min
April 08, 2026 No. 43: China is turning stealth wealth into a product category before the West notices.
Culture Pulse: 68
China moved from megabrands to stealth wealth while the West optimised distribution. Stealth wealth is now a product category, not a styling choice. Nike bets the World Cup can fix what pricing could not.
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6min
April 07, 2026 No. 42: Luxury learned from Shanghai. Now it has to unlearn everything else.
Culture Pulse: 68
China's luxury market has moved from status spending to stealth wealth in 12 months. The playbook that worked for two decades is now obsolete. Today's Pattern: culture moves before markets do.
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5min
April 06, 2026 No. 41: The first casualty of the Iran war is pricing power
Culture Pulse: 74
Oil prices are forcing sportswear brands to decide if customers will pay more for the swoosh. External shocks expose which brands actually own pricing power. The Pattern, April 6.
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5min
April 05, 2026 No. 40: Corporate acquisitions are now about buying narratives instead of revenue streams
Culture Pulse: 68
OpenAI reshuffles execs post-Sora. Margiela splits fragrance into mass vs. collector. VCs now pay rent for 29-year-old AI founders. Nike's Final Four monopoly ends in July. The Pattern, 5 April 2026.
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5min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 129 episodes available.