The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 182 episodes available.

The Pattern episodes:

May 17, 2026 No. 82: Demna took Gucci to Times Square and refused to explain himself.
Culture Pulse: 74
Demna took Gucci to Times Square. Tear gas at a Swatch drop. King's Cross becomes London's AI postcode. Place is back as strategy. The Pattern, May 17.
Read the full edition
Read the transcript
...more
5min
May 16, 2026 No. 81: Soft power travels on a six-year-old's shoulder bag.
Culture Pulse: 72
A six-year-old's tiger bag did more for Chinese craft visibility than years of cultural diplomacy. Accidental signals beat manufactured ones. Every time. #ThePattern
Read the full edition
Read the transcript
...more
5min
May 15, 2026 No. 80: Luxury is cosplaying as novelty. The queue knows it.
Culture Pulse: 74
Luxury isn't selling objects anymore. It's selling encounters. The Royal Pop, On's robot, Margiela's Scentsorium all run the same play. The Pattern, 15 May.
Read the full edition
Read the transcript
...more
5min
May 14, 2026 No. 79: Discovery is the new distribution. TikTok just proved it.
Culture Pulse: 72
TikTok GO just collapsed discovery and booking into one surface. The funnel didn't break. It got absorbed. Today's Pattern: platforms ate the funnel. Brands are still drawing it.
Read the full edition
Read the transcript
...more
5min
May 13, 2026 No. 78: Retail is shrinking on purpose. Scarcity is the new store strategy.
Culture Pulse: 72
Luxury is cutting stores deliberately. Nike drops at one location. IKEA bets on scarcity. Volume built the last era. Rarity is building this one. @thepatternbrief
Read the full edition
Read the transcript
...more
5min
May 12, 2026 No. 77: Subscription bundles are quietly becoming the new loyalty programmes.
Culture Pulse: 72
Subscriptions stopped being about saving money. They became cultural infrastructure. Discord just proved it. Today's Pattern: access replaced aspiration.
Read the full edition
Read the transcript
...more
5min
May 11, 2026 No. 76: Identity is the new uniform. Institutions are dressing the part.
Culture Pulse: 74
The Pope wore Nikes. The WNBA handed the brief to the city. The most potent brand moves of 2026 cost nothing and required no campaign. @ThePattern
Read the full edition
Read the transcript
...more
6min
May 10, 2026 No. 75: Analogue keeps winning because digital keeps disappointing.
Culture Pulse: 71
Irreversibility is the new premium. The Instax cannot be edited. The Bourdain reboot wants rough codes back. Imperfection is winning. @ThePattern
Read the full edition
Read the transcript
...more
5min
May 09, 2026 No. 74: Luxury is relocating. The store is now the argument.
Culture Pulse: 72
The store is now the argument. Issey Miyake, Margiela, and Bottega all made the same move this week — and most brands missed it. #ThePatter
Read the full edition
Read the transcript
...more
5min
May 08, 2026 No. 73: Western brands are outsourcing cultural fluency to local photographers and dead designers.
Culture Pulse: 72
Global brands are borrowing local and historical credibility because their own identity doesn't travel anymore. Sephora, H&M, Rosewood. Same failure, three different markets. | The Pattern
Read the full edition
Read the transcript
...more
6min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 182 episodes available.