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The Pattern
The Pattern episodes
- No. 123: Brands are hiring craftspeople to fix what marketing broke.
Culture Pulse: 74
Givenchy hires Burton. Moschino hires Sunnei. Universal skips the influencers. The pattern: spectacle is handing in its notice. @ThePattternBrief
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5 min - No. 122: Design is now the intellectual property. Tech companies just proved it.
Culture Pulse: 74
Swatch v Samsung: the $170M case that turns luxury design codes into digital IP. Fashion just became a platform governance story. @ThePattern
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5 min - No. 121: Print is back. But this time it is selling a lifestyle, not content.
Culture Pulse: 74
Print titles are launching product lines. Heritage brands are quoting themselves. Editorial voice was always the product. Brands just noticed. | The Pattern, June 25
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5 min - No. 120: Hollywood's AI anxiety is a distribution problem, not a creative one.
Culture Pulse: 74
Hollywood passed on the OpenAI film to protect vendor relationships, not artistic ones. That's the signal. The Pattern, 24 June 2026. #culture #strategy
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5 min - No. 119: The living room is the next platform war battlefield.
Culture Pulse: 74
Google bought A24. Instagram wants your TV. Eli Lilly built an app store. Three sectors, one move: platforms are buying cultural authority because scale alone no longer closes the deal. @thepattern
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5 min - No. 118: Simplicity is the new luxury flex. Prada just proved it.
Culture Pulse: 72
Prada calls complexity useless. Hill House hits $110M on one dress. Reduction is the strategy now. Today's Pattern: the maximalist era is filing for bankruptcy.
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6 min - No. 117: Authenticity has an API now. Students just built it.
Culture Pulse: 68
Authenticity has an API now. Humanizer apps, cigarette-box wellness drops, and Christie's execs running luxury. The real is being engineered. @ThePattern
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5 min - No. 116: Ritual is the new product. Packaging just became the proof.
Culture Pulse: 72
Ritual is the new product. Rocky's Matcha, NTS Radio, New Balance: three brands using objects to do the cultural work advertising used to do. The Pattern, 20 June.
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5 min - No. 115: Sport just became New York's most valuable cultural real estate.
Culture Pulse: 74
The Knicks window is open for days, not weeks. Burberry exported the pub as a brand format. Industrial brands are buying design capital. The Pattern, 19 June.
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5 min - No. 114: Luxury picks its infrastructure bets. Supply chain is the new brand story.
Culture Pulse: 71
Primark hires Calvin Klein's design director. LVMH prizes supply chain transparency. Prestige talent is migrating down, and the quality gap is closing fast. @ThePattern
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5 min
About The Pattern
From the publisher's feed
Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every weekday morning at 8:30am UK time.