The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 181 episodes available.

The Pattern episodes:

July 15, 2026 No. 141: Ingredient brands are winning AI search. Storytelling just became a liability.
Culture Pulse: 72
Ingredient brands beat story brands in AI search. The Ordinary wins not on feeling but on citeability. Architecture beats narrative now. @ThePattern
Read the full edition
Read the transcript
...more
5min
July 14, 2026 No. 140: Heritage sites are becoming brand activation spaces. Culture just changed landlords.
Culture Pulse: 68
Heritage sites are the new showrooms. Nordic Knots at Eltham Palace, Sarabande in Tottenham: location is now the values signal brands can't fake. @ThePattern
Read the full edition
Read the transcript
...more
5min
July 13, 2026 No. 139: Culture is rejecting the hardware AI wants to wear on your face.
Culture Pulse: 74
Culture is rejecting the hardware AI wants to wear on your face. Lorde just said out loud what the data has been saying quietly. @ThePattern #wearableAI #cultureintel
Read the full edition
Read the transcript
...more
5min
July 12, 2026 No. 138: Agentic AI is creating jobs. The displacement story just reversed.
Culture Pulse: 72
Software hiring is up 15% since Claude Code launched. The AI displacement story just reversed. Today's Pattern: active beats passive, across every category. #ThePattern
Read the full edition
Read the transcript
...more
5min
July 11, 2026 No. 137: Platforms are becoming archives. The ownership question just got urgent.
Culture Pulse: 74
Streamers want Letterboxd's taste graph. Chanel bought a shirtmaker. ASOS hit couture week. The pattern: scale is cheap now. Depth is the scarce asset. @ThePatt_ern
Read the full edition
Read the transcript
...more
5min
July 10, 2026 No. 136: Homespun is the new luxury. Simplicity just became aspirational again.
Culture Pulse: 74
Simplicity is the new luxury signal. Prairie-core interiors, Uniqlo's China growth, couture going intimate: restraint is outselling spectacle. Via @ThePattern
Read the full edition
Read the transcript
...more
5min
July 09, 2026 No. 135: Couture just split in two. Piccioli chose the quieter half.
Culture Pulse: 74
Piccioli strips Balenciaga back to craft. M&S enters Fashion Week. The spectacle era is closing. Today's Pattern: restraint is the new flex. #ThePattern
Read the full edition
Read the transcript
...more
5min
July 08, 2026 No. 134: Publishers are moving to Netflix. The attention war just changed floors.
Culture Pulse: 74
Publishers are moving to Netflix. Dior wins the Swift-Kelce wedding. Schiaparelli builds couture from latex. Distribution wants to own culture now. @ThePattern
Read the full edition
Read the transcript
...more
5min
July 07, 2026 No. 133: Sport is the new fashion week. Brands just noticed.
Culture Pulse: 78
Sport is the new fashion week. The Swift-Kelce wedding, the M&S Silverstone catwalk, and F1 hospitality all say the same thing. The audience moved. @ThePattern
Read the full edition
Read the transcript
...more
5min
July 06, 2026 No. 132: Discount grocers found the fashion playbook. Luxury is watching.
Culture Pulse: 68
When Aldi can run a credible fashion drop, scarcity is no longer a differentiator. Today's Pattern: the tools premium brands relied on are now free to use. #ThePattern
Read the full edition
Read the transcript
...more
5min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 181 episodes available.