The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

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FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 109 episodes available.

The Pattern episodes:

May 24, 2026 No. 89: Exploitation is the business model. Fashion just stopped hiding it.
Culture Pulse: 72
Shein just bought Everlane. Fashion's ethical branding era didn't end with a scandal. It ended with an acquisition. Today's Pattern: authenticity ran out of places to hide.
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5min
May 23, 2026 No. 88: The hand is back. Craft just became the sharpest competitive signal.
Culture Pulse: 74
The hand is back. Chanel, Cartier, JR on the Pont Neuf: irreproducibility is the moat. Scale was yesterday's play. Today's @ThePattern.
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6min
May 22, 2026 No. 87: Luxury just decided taste is the only currency that matters.
Culture Pulse: 74
Gucci, Dior, LV all bet Resort 2027 on art, not product. Taste is becoming the actual balance sheet. Culture moved first. @ThePattern
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5min
May 21, 2026 No. 86: Frenzy is back. Scarcity just got a $400 price tag.
Culture Pulse: 74
Consumer demand isn't dead. It's conditional. Swatch x AP, DWPD2 resale spikes, and Skims' Regent St flagship prove frenzy returns when the ritual is right. @ThePattern
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5min
May 20, 2026 No. 85: Style is wrapping itself around your face. Quietly.
Culture Pulse: 74
Smart glasses, archive rentals, and a nightclub hotel all point the same way: identity is the interface now. Tech finally accepted this. @ThePattern
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5min
May 19, 2026 No. 84: Ownership is the new strategy. Everyone is shedding what they built.
Culture Pulse: 74
LVMH exits Marc Jacobs. Sony closes the PC door. Altman admits publishers deserve payment. Ownership is being renegotiated across culture all at once. @ThePattern
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5min
May 18, 2026 No. 83: Crowds queued for days. Tear gas flew. The drop is ungovernable now.
Culture Pulse: 74
Tear gas at a watch launch. Gucci in Times Square. Microsoft killing togetherness. Scarcity marketing just hit its ceiling. The Pattern, 18 May 2026.
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5min
May 17, 2026 No. 82: Demna took Gucci to Times Square and refused to explain himself.
Culture Pulse: 74
Demna took Gucci to Times Square. Tear gas at a Swatch drop. King's Cross becomes London's AI postcode. Place is back as strategy. The Pattern, May 17.
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5min
May 16, 2026 No. 81: Soft power travels on a six-year-old's shoulder bag.
Culture Pulse: 72
A six-year-old's tiger bag did more for Chinese craft visibility than years of cultural diplomacy. Accidental signals beat manufactured ones. Every time. #ThePattern
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5min
May 15, 2026 No. 80: Luxury is cosplaying as novelty. The queue knows it.
Culture Pulse: 74
Luxury isn't selling objects anymore. It's selling encounters. The Royal Pop, On's robot, Margiela's Scentsorium all run the same play. The Pattern, 15 May.
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5min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 109 episodes available.