The Pattern

By Mike Litman

Before it's obvious. Daily culture intelligence from 150+ sources. Fashion, design, technology, brands, music, art, and lifestyle. The patterns others miss, every morning at 8:30am UK time.... more

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FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 109 episodes available.

The Pattern episodes:

June 03, 2026 No. 99: Physical togetherness is now a product category. Someone noticed.
Culture Pulse: 74
Physical presence is now a product category. Board's $20M raise, Tianya's return, and Pharrell's utility-luxury pitch all point the same way. Scarcity of presence is the next market. #ThePattern
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5min
June 02, 2026 No. 98: Personality is the last moat. Brands with none are already losing.
Culture Pulse: 72
Personality is the last moat. Brands optimising for broad appeal are now the risky ones. Today's Pattern connects TikTok, Taylor Swift, and Helsinki. #ThePattern
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5min
June 01, 2026 No. 97: Luxury is moving its runways west. The money already did.
Culture Pulse: 72
Luxury is planting flags in LA. Apple is targeting eyewear, not tech. AI costs are outpacing AI value. Geography is the new strategy. #ThePattern
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5min
May 31, 2026 No. 96: Bundling won the streaming wars. Now it rewires every subscription business.
Culture Pulse: 72
Bundles now drive 33% of new streaming subs in the US, up from 10% in 2024. The single-product subscription era is closing. @ThePattern
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5min
May 30, 2026 No. 95: Ferrari went electric. Jony Ive designed it. The car is almost beside the point.
Culture Pulse: 74
Ferrari went electric and hired Jony Ive to design it. That's not a car decision. It's a desire decision. Today's Pattern: object logic beats category logic.
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5min
May 29, 2026 No. 94: Slow retail is the new luxury. Speed was always the wrong bet.
Culture Pulse: 72
Slow retail is the new luxury. A Chinese fashion brand just commissioned friction as a growth strategy. The speed era is over. #ThePattern
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5min
May 28, 2026 No. 93: AI search killed the click. Now brands have no map.
Culture Pulse: 74
AI search killed the click and most brands have no map. Today's Pattern: distribution is gone, culture is the only channel left. Before it's obvious.
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5min
May 27, 2026 No. 92: Creators without credentials are rewriting who gets a seat at the table.
Culture Pulse: 72
A $440 film. A Hollywood job offer. The credentialling argument for creative access just collapsed. Today's Pattern: before it's obvious.
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5min
May 26, 2026 No. 91: Heritage brands are making nostalgia do commercial work again.
Culture Pulse: 68
Heritage stopped being backstory. Palace, Dunhill, and Kith are using history as a pricing mechanism, not a mood. Today's Pattern. #ThePatter
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5min
May 25, 2026 No. 90: Tech companies are lobbying the Pope. The authority gap just got theological.
Culture Pulse: 72
Meta and Google lobbied the Vatican ahead of the AI encyclical. When tech seeks papal authority, the platform legitimacy era is over. @thepatternbrief
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6min

FAQs about The Pattern:

How many episodes does The Pattern have?

The podcast currently has 109 episodes available.