Have you been to the Chicago Art Institute? It is amazing. An oasis in the Chicago loop. My wife and I took the kids a couple of summers ago, and my 10-year-old spotted this painting. To me, it looked like a 2x4 painted green on one half and read on the other. My son said, "I can do that. That's dumb." Despite my smile, he made me think about our attitude and judgement. If he can do it, it can't be worth much. He makes the judgment that what he sees is all there is.

What if someone was there to sell him like someone obviously sold the art community already? What if someone could explain the backstory, the technique, the message communicated, the history of the artist and maybe the movement this piece is a part of? My son doesn't know the story because no one was there to tell it. No one was there to sell it.

I truly believe we are the story we live out. Art is a story attempting to influence the story of others, and when it works well, our lives are enriched and expanded. "Only emotion endures." as Ezra Pound says. Without art, I'm not sure what life would be.

I also believe sales is the highest form of art. Salespeople are telling a story, and when done well, client’s lives are enriched and expanded. Art without sales is a plain board painted red and green.

Your company has a choice to make. You can be the plain board that my son sees and says, "that's dumb.", or you can tell your story with art which will enrich and expand people's lives.