So you think you're a badass business rebel. You want to stand out from the boring crowd. But is your rebellion just a different type of conformity? And will it cost you money?

I'm just back from holidays, some of it in the US. I bring lessons can we all draw, from all the time I spent in bars. 

And specifically, from the Sharkinator White XPA craft beer.

Find out what happens when great products kinda run out of control and lose track of what normal customers want.

Link to the blog story so you can see the Sharkinator: https://ianwhitworth.net/no-beer-for-you-dont-get-too-close-to-your-product/

WHY THE FROG NOISES 🐸 ?

One of our staff has discovered that this show puts his 18-month old son to sleep in quick time. I love that! And I don't want him picking up a nasty swearing habit. So from now on, you'll hear a frog instead of other f-things. Got a sleepless infant at home? At last, a proven use for the blog!