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Alyson Lex is obsessed with copywriting, and in particular, she specialises in writing copy that sells. This is a common concern among small business owners and entrepreneurs as they worry that they’re not good writers and it can reflect their brand badly. Alyson gives some great tips on what to do to create fantastic sales copy and how you can still write well even if you’re not a “writer”.
Website
System to Thrive
Tatiana Keay is a licensed dietician and has heard all the cliché tips and tricks on how to lose weight. In this episode, Tatiana speaks frankly about the cowboys in her industry and who to believe and not believe. We discuss the perils of following “perfect bodies” on social media and how to handle this when it comes to self-esteem and mental health.
Tatiana has also kindly gifted readers a sample chapter from her latest book - Hungry for Truth, where she uncovers more myths in the nutrition world. Definitely reach out to Tatiana to get more dieting advice from a legitimate registered dietician.
Sample Chapter
Website
YouTube
Johnathan McFarlane is the Director of Strategy at Hybrid Marketing Co – the world’s largest cannabis-focused marketing strategy. CBD brands have proven very popular in the UK, but with several states legalising cannabis, the story is a lot different over there! Find out how Johnathan and his agency conduct marijuana marketing in the USA and how this can apply to other tricky industries.
Great to understand how you can learn to do digital marketing in your niche.
YouTube
Liana Fricker is the Inspirer-in-Chief at the Inspiration Space, where she helps entrepreneurs grow their businesses and achieve goals together. She has spent her whole career in the creative space, navigating through a world of sexism and racism and has learnt many ways to grow stronger and fight discrimination.
Liana now inspires other to do the same on a daily basis and even recently gave a Tedx talk at Tedx Winchester.
This episode is so full of raw emotion (including a few tears), heartfelt stories about Liana's journey and life in a mixed-racial family.
You can get in touch with Liana in the following ways:
Website
Have you ever wondered what it's like to live on a boat? How about running a business while on a boat? Well, Jo Caruana does both! She takes remote working to a whole new level!
Jo Caruana runs Finesse Group - a successful PR agency with 18 members of staff, all from her boat that she sails around the world in!
She's saving the environment, got an amazing work/life balance and is smashing it at business!
Learn how you can do the same in this episode!
Personal Instagram
By Finesse Group
LinkedIn
Mike Lingle is a serial entrepreneur who runs a company called Rocket Proforma which helps businesses land VC funding and design the perfect pitch deck.
Many startups think they have the best business idea, design a great presentation in PowerPoint and send that off to several investors. However, the success rate of this is extremely low and Mike Lingle shares why!
If you’re in a business looking for funding, then this episode is absolutely for you!
Useful Links
Mike's Podcast
YouTube Channel
Nadya Ortiz grew up on the mean streets of Colombia, in a humble family and not a lot of money. However, she had a dream of becoming a chess Grandmaster and she worked and couch-surfed until she could do it.
Now a software developer at Apple, living in Silicon Valley and the first woman to ever obtain this title in Colombia, Nadya truly lives the American Dream.
This raw conversation includes topics such as sexism, bigotry and sexual harassment, but showcases the grit and determination of an incredibly inspiring woman.
Brittany Dixon helps you fix your business. There are some things which may seem obvious, but so many business owners forget to do. Britany takes a look at business processes and ensures that you have all the right tools for a smooth an efficient work day.
She may be one of the most organised and productive women around!
This episode has loads of great tips for how to increase productivity and improve company processes. A must listen for any startups or small business owners!
The Productivity Podcast
Consulting Company
With The Great Resignation upon us, how do businesses attract and retain talent? Mitch Gray helps businesses do this for a living. And we’re not just talking about large corporations. This podcast provides so many gems for small businesses who are looking to stay competitive in the current hiring market.
This episode is perfect for anyone who runs a business and is having recruitment problems at the moment, or even an entrepreneur who is thinking ahead about when they want to hire their first employee.
Mitch Grey runs his own podcast called How to Hire and Keep Great People too, if you want to check it out!
As a small business owner, it's always a big decision whether to employ people or just use freelancers for a while. If you're looking to build a team, the you definitely need to check out this episode and learn how to attract the best staff for your business, and not just on skills, but culture too.
Mitch Gray's Website
Mitch Gray LinkedIn
Christine Handy is one of the most inspirational women around; she started off her career as a model but developed breast cancer. Instead of shrivelling away, she fought it, beat it and then designed her own swimwear line for other survivors!
She now studies at Harvard and modelled her own line in New York’s Fashion Week!
Her aim is to bring up women and inspire them everywhere. A truly inspirational listen for anyone, whether you identify as female or not.
Christine is also:
- a best-selling author of the book Walk Beside Me which is in its second publishing.
- on the board of Ebeauty - a National charitable wig exchange program for women who cannot afford wigs during treatment.
- the President of the board of People of Purpose - a Non-profit organization in Palm Beach County organized to change the rate of recidivism.
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Notable links:
Website
From the publisher's feed