The DYOJO offers Seven Questions to assist you as a manager or business owner to determine whether a strategy or service option is right for your business.   These simple questions will assist you to be better prepared to articulate questions in alignment with where you are in your development and where you are trying to go.   We believe these questions will help you better determine who can help you on your journey as well as how much credence to give to various sources of input.    

Whether you are growing your career or growing your business, you must always remember one key thing – it’s your DANG journey. No one is going to walk it for you. No commenter on social media, no coach, no consultant, no author, and certainly no mediocre podcast host, is going to take the direct hits when you fail or feel the wins as deeply as you do when you succeed.   While it is smart to seek and take in good counsel on any element of business that may be new to you, I think it is important to consider a few universal questions:  

1. Is this legal? 

2. Is this ethical? 

3. Is this the right thing for me? 

4. Do I understand the upsides and downsides of pursuing this strategy? 

5. Do I have the resources to pursue this and/or can I afford not to try (i.e. am I willing to allow someone else to fill the void)? 

6. Who can help me shorten my DANG learning curve on this topic? 

7. If I have sought counsel, does my chosen counsel have real experience with executing on the particular aspect of business that I am considering?  

Recently there have been some discussions, written and in video, regarding direct-to-consumer fire damage service offerings. You may have heard it by another name, fire damage chasing. Most of the responses that I have observed veer into the realm of indoctrination as opposed to an earnest discussion of the facts related to the topic. While fire chasing can be controversial, I am not hearing disciplined thought leading to the leaps [over logic] taken to reach these predetermined conclusions. Hearsay is not helpful in business or life and should not be promulgated as a diagnostic methodology when advising peers or clients towards a determination for their business.   

If you would like to read more on how I applied these seven questions to the topic of direct to consumer fire damage service offerings ("chasing"), please read the article published with C&R Magazine, Industry High Horses: Fire Chasing.  

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