THIS IS FOR YOU: https://ultimatehackslist.carrd.co/

Following on from Wednesday's episode, this is how to make the most out of supermarkets - saving money, time and not buying things you don't need. 

Remember to improve your algorithm by following this podcast to showcase you're interested in information from experts. 

The supermarket layout is one of the most refined pieces of behavioural engineering in your daily life, and almost nobody notices it happening. 

This week I take you round a shop and show you exactly what's going on, including the bits that are genuinely clever and the bits that are complete rubbish.

In this episode:

• Why the shelf isn't a shelf, it's advertising space, and what brands are actually paying for
• The number in the government's own evidence: how much prime placement lifts sales by, with nothing about the product changing
• What the 2022 HFSS law actually did, how many fewer items a day it took out of baskets, and why the overall figure barely moved
• How supermarkets rebuilt the same prompts within weeks, including the reason aisles got longer
• Why the milk is at the back, why you walk into flowers, and what the music is doing
• Multibuys, anchoring and Clubcard pricing: how the maths gets away from you
• The food psychology researcher with eighteen retracted papers, and why half the "facts" you've read about supermarkets came from his lab
• Seven ways to shop without being played, none of which need willpower

More on Instagram @paulthenutritionist.

You have a set of rules that were designed to fail.

In 1945 a physiologist took thirty six healthy young men, restricted their food for six months, and watched binge eating appear in men who had never binged in their lives. We've known what restriction does since 1950. We're still selling people the opposite.

No listener question this week. Just the evidence.

In this episode:

• What the Minnesota Starvation Experiment found, and why the psychological results matter more than the physical ones
• Why the hunger after a diet is measurable, and why one study found it still hadn't gone back to normal after a year
• Why binge eating usually isn't starve all day then eat everything at night, and what's actually happening instead
• The milkshake study that found dieters ate MORE after being fed, and what that tells you about the "what the hell" moment
• Why banning a food makes it louder, not quieter
• Six things that break the cycle, starting with the one nobody wants to hear
• When it's more than a messy Friday night, and where to get proper help

@paulthenutritionist on instagram!

"I'm 51. I haven't changed a thing, but everything's gone to my middle."

Caroline in Monmouth asked the question thousands of women are Googling at 2am, so this week I'm answering it properly.

Something real is happening during perimenopause and menopause. But almost everything you've been told about it is wrong.

In this episode:

• What the SWAN study found when it scanned over a thousand women through the menopause transition, and why fat gain doubled while the scales barely moved
• Why "my metabolism has crashed" doesn't hold up, and what the biggest study on human metabolism actually shows about your forties and fifties
• Does HRT make you gain weight? What the Cochrane review of 28 trials and 28,000 women says, and what it doesn't
• Why no supplement balances your hormones, and why you don't need to cut carbs
• The five things that actually work for menopause weight gain, in order of how much they matter
• Why the scales are the worst measurement you can use right now, and what to use instead

thenutritionistuk.com. 

More on Instagram @paulthenutritionist.

This is a REWINNNDDDD but not really, because NO ONE HAS HEARD THIS ONE!

I made a mistake and ripped it from our CLIENT ONLY podcast feed! 

So you lucky sausage you get an insight... listen, apply, enjoy and say thank you - it's so rude how you're all TAKE TAKE TAKE!

Jokes. Catch ya next week 🫡

READ GOOGLE REVIEWS HERE

DOWNLOAD A ULTIMATE HACKS LIST HERE showing you WHAT TO BUY in a supermarket.

THIS EPISODE WILL LOSE ME CLIENTS.

I'm about to do something my accountant would tell me not to.

In this episode, I give away, completely free, the exact blueprint I use to coach hundreds of people every year to lose fat, get their energy back, and stop feeling at war with food. Not the watered-down version. 
The whole method. 
The thing people pay me for.

Why? 
Because knowing what to do was never most people's problem.

I walk you through all six steps, start to finish, and bring each one to life with real client stories (names and details changed): the man who'd yo-yo dieted for 35 years, the woman told she had a "slow metabolism" who had to eat MORE to lose weight, the client whose scale went UP while he was quietly winning, and the mindset shift that changes everything before a single meal is touched.

By the end, you'll have a blueprint you can actually use on yourself. 
No gatekeeping. 
No catch. 

Grab a pen.

And if you take it and run with it? 
Genuinely, I'll be made up for you.

Paul 

Grab a little cup of tea or black coffee... pull up a chair and lets have a little chat... let's get to know each other. x

https://ultimatehackslist.carrd.co/

Greens powder. 
Fat burners. 
BCAAs. 
A testosterone booster off Instagram. 
ashwagandha, and a pre-workout that makes your face tingle.

Sound like your cupboard? You're not alone... and you might be flushing a small fortune down the drain.

This week's question comes from Will, who's spending £150 a month, that's £1,800 a year, on supplements and has no idea if a single one actually works. So Paul goes through every last tub, no marketing, no hype, just the evidence.

You'll find out the short list genuinely worth your money (it's cheaper and more boring than you think), the ones you can bin tomorrow and lose nothing but the expense, and the uncomfortable truth about where that £150 would do you ten times more good.

The supplement industry is worth billions, and it's built on your hope and your fear of missing out. 
This episode hands you the facts, saves you a packet, and might just empty half your cupboard.

DOWNLOAD THIS ULTIMATE SUPERMARKET HACKS LIST >> ultimatehackslist.carrd.co

In this weeks episode, I explain SIMPLY why less IS NOT MORE my friends!

It's a cleaned up rewind... enjoy it. 

DOWNLOAD: ultimatehackslist.carrd.co

Can You Actually Build Muscle AND Lose Fat at the Same Time?

You want to lose the belly. 
You also want to look like you actually lift. A
nd everyone keeps telling you to pick one... bulk and get fat, or cut and get skinny.

So you flip-flop. Eat loads for a few months, then starve yourself. And somehow end up looking exactly the same.

This week's question came from Danny, 34, who's been stuck in that exact loop for years. So Paul settles it once and for all: is building muscle and losing fat at the same time actually possible, or a myth the internet won't let go of?

The honest answer sits somewhere between "you can't" and the influencers screaming it's easy. Paul breaks down what body recomposition really is, who it works best for (you might be surprised... it's probably you), the three things that make it happen, and why the bulk-then-cut cycle quietly cancels itself out.

No dirty bulks. No crash diets. No nonsense. Just how to finally stop going in circles and start looking like you train.

And a warning... the scale is about to become useless. Here's what to watch instead.