In this episode of No Free Lunch, Host Greg Stewart speaks with Watson Vuyo Matsa, the co-founder and CEO of eSUS Farm, about how technology is being used to reshape smallholder finance across Africa.
Watson’s background in logistics, supply chain management, banking, governance, credit systems, and auditing gave him the practical and financial insight to build a platform that addresses one of agriculture’s biggest challenges: the lack of reliable data on small-scale farmers.
The conversation explores how eSUS Farm uses farmer behaviour, climate data, soil data, and digital payment infrastructure to help farmers become “visible” to lenders and insurers, unlocking access to financial products that were previously out of reach.