Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Episode links:

• Paul's LinkedIn
• Devon's LinkedIn
• Conversio
• AB Tasty
• Experimentation Elite

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Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions.

Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much more.

Links in the episode:

• Rishi's LinkedIn
• Lorenzo's LinkedIn
• How Shoppers Think YouTube channel
• How Distractions On An eCommerce Website Can Seriously Hurt Sales video

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Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial and how you can maximize traffic thru email.

Links in the episode:

• Magnet Monster Newsletter
• Adam Kitchen LinkedIn
• Adam Kitchen Twitter
• Ep 57: Email Marketing in a Privacy-oriented World

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Links:

• Kenda on LinkedIn
• Automation Ninjas
• Experimentation Elite

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Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly.

Links in the episode:

• The Martech Weekly
• Making Sense of Martech Podcast
• Juan Mendoza’s LinkedIn
• Ep. 64 Marketing Attribution Fantasy
  
  

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Marie Potel-Saville is the Founder of Amurabi, a legal innovation studio which was recently awarded the "Most Innovative Privacy Project 2022" by the IAPP and W@Privacy. In this episode, we talked about misleading practices online, defining what dark patterns are and how we can move the dark to fair patterns.

Links:

• Marie Potel-Saville LinkedIn
• Fair Patterns
• Amurabi
• Deceptive Patterns

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Our guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce.

If you want to learn about:

• What is the worst way to create urgency in an e-commerce website
• The restaurant tactic for creating urgency and how it translates to e-commerce
• Top three tactics for creating urgency for e-commerce websites 

Then check out the episode, then please consider rating, reviewing, and sharing it with someone you think might find it as helpful as you did.

Links:

• Peter's LinkedIn profile
• Blend Commerce

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In this episode, we had not one, but two guests with us, telling you all you need to know about web accessibility. And they not only tell you about it but make you care about it as well.

Learn what web accessibility is, who benefits from it, how to assess your website, how to use analytics to find accessibility issues, why gov.uk is the best website in the world and a bunch of other things from our guests:

• Abi Hough - Director ar UU3 Limited, an optimization agency
• Charles Meaden - founder of Digital Nation, a digital marketing agency

Links from this episode:

• Abi on LinkedIn
• Charles in LinkedIn
• UU3 Limited
• Digital Nation
• web.dev accessibility guide
• gov.uk stats (Twitter thread)

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Our guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing - a B2B marketing agency, and host of Funky Marketing Show - a podcast where he talks to “all those people that are doing the good job for good people”.

He’s with us today to talk about demand generation, so if you’re into making more money online - I STRONGLY recommend sticking around and listening to what Nemanja has to say.

Links in the episode:

• Funky Marketing
• Nemanja's LinkedIn

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Siobhan Solberg is a musician/football fanatic turned protector of privacy and founder of measurement and optimization agency, Raze Marketing. She also hosts Marketing Unfucked and has been a speaker most recently at the Superweek, The Copywriter Club and more.

In this episode, we talk about Privacy.  As marketers, we know we need to comply and tick off privacy checklists. But is compliance enough?  We know marketing needs privacy but does privacy also need marketing?

Links in the episode:

• Raze Marketing
• Siobhan Solberg LinkedIn
• Siobhan's Website
  
  

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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