Welcome to No Hacks, a weekly podcast where we are joined by smart guests to discuss many different ways you can optimize your online presence. Joining us today to talk about personalisation is David Mannheim. David is:

• Founder at Made with Intent - the customer intent platform
• Author (currently writing) of The Person in Personalisation

In this episode, we discussed:

• Disney parks!
• What personalisation is, and what it isn’t
• How smaller brands can start doing it
• The future of personalisation
• AI! It's 2023, after all

And much more! 

If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)

Episode links:

• https://www.linkedin.com/in/davidleemannheim/
• https://www.madewithintent.ai/

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Welcome to No Hacks, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good. 

Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small. 

In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions. Listen to the episode to learn about:

• comparing your conversion rate to your benchmarks from the past
• comparing the change in a metric over time to your competitors
• the questions you can ask that will give you a deeper understanding of your organization’s performance, help you learn more from your customers, and shed some light on what to do to move forward

And much more! 

If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)

Episode links:

• https://thegood.com/insights/ecommerce-benchmarks/
• https://www.linkedin.com/in/natalieathomas/

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Kate Cook is an Analytics Translator & Marketing Strategist. She heads the Analytics team at The Lumery and the gal behind attribution gal. In this episode, we talked about the looming GA4 apocalypse on July 1 2023 and provided a survival kit of great resources to keep you afloat during this transition. Don’t miss this episode! Helpful links below.

Links in the episode:

• GA4 Migration Checklist
• Big Query Session Dimensions & Metrics 
• UA vs GA4 Comparing Metrics
• Juliana Jackson
• Charles Farina
• Kate Cook’s LinkedIn
• Kate’s Newsletter
• The Lumery

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Welcome to No Hacks, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more.

Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more. 

If you're a CRO/experimentation practitioner listening to the podcast - you will love Eli (author of Product-Led SEO book). If you're an SEO human, you probably already do :)

Episode links:

• Eli's LinkedIn
• Eli's website
• Product-Led SEO book on Amazon

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead.

Links mentioned in the episode:

• Luck & Co Agency
• Kasey Luck's LinkedIn
• Kasey's Youtube Channel
  
  

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Episode links:

• Paul's LinkedIn
• Devon's LinkedIn
• Conversio
• AB Tasty
• Experimentation Elite

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions.

Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much more.

Links in the episode:

• Rishi's LinkedIn
• Lorenzo's LinkedIn
• How Shoppers Think YouTube channel
• How Distractions On An eCommerce Website Can Seriously Hurt Sales video

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial and how you can maximize traffic thru email.

Links in the episode:

• Magnet Monster Newsletter
• Adam Kitchen LinkedIn
• Adam Kitchen Twitter
• Ep 57: Email Marketing in a Privacy-oriented World

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Welcome to No Hacks, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Links:

• Kenda on LinkedIn
• Automation Ninjas
• Experimentation Elite

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly.

Links in the episode:

• The Martech Weekly
• Making Sense of Martech Podcast
• Juan Mendoza’s LinkedIn
• Ep. 64 Marketing Attribution Fantasy
  
  

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.