Let’s talk about one of the most painfully obvious things you can do to improve your website and increase revenue. We are talking about optimizing your mobile for conversions. We will walk you through how you can fix this by first identifying your relative mobile conversion rate, addressing speed issues and finally enhancing your mobile UX thru CRO. 

Links in this episode:

• https://winonmobile.withgoogle.com/
• https://www.thinkwithgoogle.com/feature/testmysite/
• https://developers.google.com/speed/pagespeed/insights/ 

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle.

Links in this episode:

• https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
• https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

In this episode, we will talk about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing. 

Links in this episode:

• https://www.youtube.com/watch?v=HFyaW50GFOs

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Kelsey Jones is the Editor-in-Chief at Neil Patel Digital. In this episode, we talked about how to run a content audit analysis and how to use this data to guide your content marketing strategy. Kelsey shares her favorite tools when doing an audit, ways to identify content gaps and actionable steps to help you prepare content that your target audience wants.

Links in this episode:

• https://ahrefs.com/blog/keyword-cannibalization/ (scroll down a lot and there's the template there, and it walks you through how to do pull the info)
• https://revive.animalz.co/ (content decay tool)
• https://app.neilpatel.com/en/traffic_analyzer/competitors (competitor analysis)
• https://ahrefs.com/content-explorer 
•  https://www.semrush.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

There’s obviously a gap between developers and marketers and this can cost businesses time and money. And if you’re not technical, working with developers can be challenging and vice versa. In today’s episode, we’re going to discuss how you can bridge that gap so marketers and business owners can work with developers more effectively.

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

It’s so easy to launch a website now, especially with site builders like Wix, Squarespace and Webflow. However, creating an effective website that engages users, educates them and creates customers…well that’s a whole different story. Today, we’ll show you why focusing on your customers’ needs is the best long term strategy to make your website better.

Links in this episode:

• https://developers.google.com/speed/pagespeed/insights/
• https://search.google.com/test/mobile-friendly
• https://www.facebook.com/business/help/966883707418907

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Google’s Page experience update is coming this June 2021. And along with this update, a new set of metrics known as Core Web Vitals which relates to speed, responsiveness and visual stability.

In this episode, we're going to talk about Core Web Vitals and everything you need to prepare for this update especially if you own an online store. We’ll discuss the common reasons that cause poor Core Web Vital scores and what you can do to optimize your site so you don’t lose traffic and revenue.

Links in this episode:

• https://developers.google.com/speed/pagespeed/insights/
• https://search.google.com/search-console
• https://developers.google.com/web/tools/lighthouse
• https://web.dev/fast/
• https://webpagetest.org/
• https://developers.google.com/web/tools/chrome-devtools/network

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

How do you create content your customers will care about? In this episode, we focused on finding content ideas for your B2B customers. We zoomed in on Linkedin and why this is a great platform to source your ideas and to help you create content that your audience wants.  

Links in this episode:

• https://www.hubspot.com/
• https://www.refinelabs.com/
• https://www.linkedin.com/in/chris-walker-41597028/
• https://lewishowes.com/
• https://www.theverge.com/2021/3/13/22329240/judge-rules-google-5-billion-lawsuit-tracking-chrome-incognito-privacy

If you learned something new today, it’d be great if you left us a review. Thanks for listening!

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion. 

If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing.

Links in this episode:

• http://analytics.google.com/
• https://marketingplatform.google.com/about/tag-manager/
• https://www.hotjar.com/
• https://clarity.microsoft.com/

Don’t forget to subscribe to the No Hacks Marketing Podcast. And if you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Thanks for listening!

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Growing your online presence is never free. With growth, it’s mostly about reaching the right audience at the right time. But what happens when all those people come to your website? Do they continue to do what you need them to do? That’s where the real conversions need to happen.

In the first of a 2-part series, we’ll talk about conversion rate optimization, specifically conversion research and the three things you need to do. We will start with heuristic evaluation and the Lift Model as an effective conversion optimization framework.

Link/s in this episode:

• https://www.widerfunnel.com/conversion-optimization-framework/

If you learned something new today, it’d be great if you left us a review. Thanks for listening!

No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.