No Hacks with Slobodan Manic

In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites. 

Can an e-commerce site ever reach a point where it's fully optimized? 

See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, competitors, and customer behaviors. 

We discussed the importance of having a well-structured CRO process, leveraging both quantitative and qualitative data, and the impact of AI in enhancing the efficiency of these processes. 

hashtag#trusttheprocess

Whether you're a growing brand expanding into new markets or just trying to stay afloat in a constantly evolving environment, you'll learn something from this episode!

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Where do humans still have the edge over AI in e-commerce?

AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete?

In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerce (smec), about the evolving balance between human expertise and algorithmic automation in performance marketing.

We talked about:

🔹 The rise of "Pmaxification" and what it means for advertisers
🔹 Why AI optimizes for the moment but lacks long-term strategic thinking
🔹 How intuition, domain knowledge, and creative strategy still give humans a competitive edge

As AI-powered campaigns become the norm, knowing when to trust the machine, and when to step in, is more important than ever.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle.

In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" strategy that helped him outrank HubSpot in 50 days, the dangers of the "traffic trap," and why SEO timelines of 6-12 months aren't always true.

What You’ll Learn:

• The myth of "SEO is dead"—and why some want you to believe it
• Why high-volume keywords often fail for B2B companies
• How to identify money keywords that bring in real sales calls and revenue
• When SEO isn't the right strategy for your company
• Why technical SEO is often a waste of time for smaller B2B sites
• How SEO fits into the messy, multi-channel B2B buying journey
• Content strategies for tackling competitive keywords

Expert Insights & Strategies:

• Stop chasing vanity metrics—focus on search terms buyers actually use
• How to reverse-engineer top-ranking competitor pages to rank faster
• Why SEO doesn’t always take 6-12 months—how to see results in as little as 90 days
• How to build landing pages that rank well and convert visitors into customers

Timestamps:

[00:00:12] The myth of "SEO is dead"
[00:01:42] The traffic trap: B2B’s biggest SEO mistake
[00:05:04] Why SEO doesn’t always take 6-12 months
[00:07:41] When SEO isn’t the right strategy for B2B
[00:10:15] Money keywords: The terms that actually drive revenue
[00:12:47] Case study: Outranking HubSpot in 50 days
[00:17:18] Why technical SEO is overrated for small B2B sites
[00:21:18] Smart strategies for ranking in competitive spaces
[00:24:36] How SEO fits into a multi-channel B2B strategy
[00:32:45] Sam’s journey building the Breaking B2B podcast
[00:38:27] The viral “Ask The Public” LinkedIn series

About Sam Dunning

Sam Dunning is the founder of Breaking B2B, an SEO and content agency that helps B2B SaaS companies generate qualified leads through search. He hosts the Breaking B2B podcast and is the creator of the popular "Ask The Public" LinkedIn video series, where he interviews random people on the street about marketing.

Connect with Sam

🔗 LinkedIn: Sam Dunning
🎙️ Podcast: Breaking B2B
🌐 Website: breakingb2b.com

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager. 

Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step. 

Marin highlighted legal risks, particularly under GDPR regulations, and the potential loss of crucial data that can hinder business decisions and optimizations. Common issues he encounters include incomplete consent setups across different subdomains and outdated CMP versions. To address these challenges, he provides actionable insights on identifying stakeholders and implementing ideal CMP setups that are both user-friendly and compliant with privacy laws.

Tune in to learn why getting consent right is crucial for both legal compliance and effective digital marketing.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years. 

He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has simplified many tasks that previously required specialized knowledge, making it easier for marketers to execute complex projects efficiently. 

Additionally, Jindrich shared his personal productivity experiences and the transformative potential of automation and AI tools in everyday tasks. 

We also mentioned the incredible Marketing Festival in Brno, Czech Republic, spotlighting its unique offerings and high-quality speaker lineup!

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization.

We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation a core part of a company’s strategy leads to a better user experience.

We also explored how experimentation has evolved beyond simple landing page tests to a more holistic approach that impacts multiple KPIs.

Emilija shared practical steps for teams looking to use experimentation to truly understand and serve their customers and we wrapped up with a fascinating discussion on how AI is shaping the future of customer-centric testing.

If you’re curious about how experimentation can drive better decisions and products, this episode is for you!

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation. 

André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issues that keep these areas apart, and the advantages of making experimentation a core part of product strategy. 

The conversation also explores the biases and challenges that hinder product teams from embracing experimentation, what are the main obstacles they face, and how can they overcome them? How might AI help eliminate these biases and accelerate better decision-making? 

Lastly, André shares his insights on how large companies can break down silos. What strategies can they use to foster collaboration and create synergy between product development and experimentation?

Tune in and let us know what you think about this.

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn’t always enough and how real-world interactions often require flexibility. Lenka shares insights on bridging the gap between marketing and product teams, ensuring that messaging remains both user-friendly and brand-aligned.

Tune in for actionable tips on crafting clear, compelling communication that enhances user experience! 🎙️

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate.

Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to adopt climate initiatives – and ultimately led to her controversial firing.

We dive into eye-opening discussions about:

• The concentration of power in big tech and the "tech broligarchs"
• How features like one-click purchasing and Amazon Prime have transformed from convenience to climate concern
• The truth behind seemingly benevolent programs like Amazon Smile
• Why tech workers should recognize their collective power

Maren makes a compelling case for why we all need to get "radically" engaged in creating change, emphasizing that it takes just 3.5% of a population to create meaningful transformation. Her message is clear: the time for individual action is over – we need collective power to address the urgent challenges facing our world.

[00:00] Introduction to No Hacks Season Three
[00:43] Maren Costa's Life Post-Documentary
[02:12] Journey at Amazon
[05:20] The Rise of Big Tech Oligarchs
[10:20] Amazon Employees for Climate Justice
[13:54] Power Dynamics and Employee Activism
[17:46] Global Protests and Collective Action
[19:49] Consumerism and Environmental Impact
[20:27] Amazon's Strategy to Bypass Google
[22:31] The Impact of One-Click Purchases
[25:03] Prime and the Environmental Cost
[28:26] The Ethical Dilemma of AI
[32:06] Rapid Fire Questions
[39:41] Call to Action for Tech Workers

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit

In the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations. 

Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from outcomes without fear of criticism. 

She also highlighted the significance of having brave pioneers who challenge the status quo and introduce innovative thinking, backed by strong managerial support. 

We then talked 'failure' in experimental contexts, advocating that learning from unexpected results is a success in itself. 

In other words: You should listen to this one!

And don't forget the first-ever No Hacks giveaway. See how to enter at the beginning of the video.

P.S. Support the students in Serbia, they are showing us how to change the world 🇷🇸 

No Hacks runs no sponsorships and is funded by advisory and audit work. 

If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit