NO LINE

As the countdown to the 2024 Global Gaming Expo (G2E) 2024 begins, industry professionals are preparing for the annual event, scheduled to take place from October 7th through the 10th at The Venetian Expo in Las Vegas.

Organized by the American Gaming Association (AGA) and RX USA , G2E has established itself as a central hub for discussions, innovations, and networking within the regulated gaming industry.

G2E’s Expanding Role

G2E is widely regarded as the premier trade show for the gaming industry, attracting professionals from across the globe. At least 25% of the attendees come from outside the United States, highlighting the event’s international appeal. Las Vegas, often seen as a trendsetter in the gaming industry, serves as the ideal location for the event.

For industry insiders, G2E offers more than just an opportunity to attend sessions and walk the Expo floor. It’s where global trends are set, innovations are unveiled, and the future of gaming is discussed. “There’s really something for everyone at G2E,” says Korbi Carrison, Event Vice President at RX USA. With the recent growth of sports betting and online gaming, the importance of G2E to the industry continues to increase.

Education and Networking Opportunities

G2E provides a robust education program, beginning with a series of keynotes. These sessions will address a range of topics, from sports betting to tribal gaming to traditional gaming. Notably, AGA CEO Bill Miller will speak on key trends shaping the future of gaming. The event will feature three days of keynote addresses, moderated by Contessa Brewer, and will include insights from top gaming executives.

Aside from keynotes, G2E’s education tracks are broad, covering about 12 industry-related topics. Many discussions will focus on emerging technologies like artificial intelligence (AI) and diversity in the workforce. These discussions will take place both in the Venetian Congress Center and in a dedicated space on the Expo floor called “The Lab,” which showcases innovations in iGaming.

For exhibitors, G2E offers a chance to display their latest products and solutions to a targeted audience. A key feature introduced in previous years, the iGaming Zone, will return in 2024, allowing attendees to easily find companies offering online gaming products and services. “You won’t miss the iGaming Zone,” Carrison notes. “It’s bigger and better this year, with special activations that will stand out.

Influencers and New Media

In recent years, the influence of podcasts, YouTubers, and other online media outlets has grown, making them a vital part of G2E’s media presence. Influencers and podcasters will have opportunities to engage with exhibitors and provide content to their audiences. The iGaming Zone and ot

her areas of the Expo Hall will feature live podcast recordings and media activations, allowing for greater interaction with the latest gaming technologies.

Maureen Beddis, Senior Vice President of Membership and Events at AGA, emphasizes the growing role of media at G2E: “We’re giving influencers opportunities to have time with exhibitors and showcase new products. It’s become a key aspect of the show.”

A Comprehensive Show

For many, G2E is not just about the sessions or the Expo Hall. Networking remains a key reason for attending. The ability to meet with other industry professionals, make new connections, and strengthen business relationships is one of the driving forces behind the event. Whether it’s reconnecting with colleagues or meeting new contacts, the networking opportunities at G2E are invaluable.

“Running into people in the hallway can lead to some of the most valuable connections,” Korbi Carrison

The Countdown is On…

With the countdown to G2E 2024 well underway, the anticipation for this year’s event continues to grow. From educational tracks to networking events and an expansive Expo Hall, G2E remains a vital resource for anyone in the gaming industry. Those unable to attend in person will still have opportunities to view keynote addresses and access some conference content after the event.

G2E 2024 promises to deliver a comprehensive view of the current state and future of the gaming industry, as well as the innovations and trends shaping it.

“Last year exceeded expectations, and this year will only build on that momentum.” Maureen Beddis

Key Takeaways

• Key Event for the Global Gaming Industry: G2E 2024, happening October 7-10 at The Venetian Expo, is a central gathering for gaming professionals worldwide, focusing on trends, innovations, and networking.
• Educational Program: Keynotes from top executives will cover important industry topics like sports betting, iGaming, and the role of AI, providing insights into the future of gaming.
• Expanded Expo and iGaming Zone: The Expo Hall, including an expanded iGaming Zone, will feature the latest products and technologies, with live podcast recordings and new activations for attendees.
• Influencer and Media Participation: G2E 2024 will engage influencers and podcasters, giving them opportunities to connect with exhibitors and showcase new products to their audiences.
• Networking Opportunities: G2E will bring together industry professionals from around the world, offering a chance to build connections and discuss the future of gaming.

  Why &MARKETING?

At &MARKETING, our services align with the unique needs of companies serving the Gaming industry. With a focus on boosting profits, increasing brand awareness, and enhancing employee engagement, we provide comprehensive marketing solutions that drive results.

Our services include: Creative Campaigns & Ideation

Fresh ideas and engaging campaigns that stand out in a competitive market.

Customer Focus Groups

Deep insights into customer preferences to fine-tune your marketing efforts. Video Production & Case Study Creation

Capture your success stories and communicate them effectively through high-quality visuals and storytelling. Website Development & Management

We design and maintain your digital presence, ensuring it stays updated and relevant. Social Media Management

From LinkedIn to YouTube, we produce engaging content that connects with your audience. By leveraging our marketing expertise, we ensure that businesses in the casino industry have access to creative work regardless of location or staffing limitations.

www.andmarketing.us

At G2E Asia, Bill Miller, CEO and President of the American Gaming Association (AGA), shared his perspectives on the gaming industry's future. Bill's insights encompass responsible gaming, technological advancements, and the dynamic changes within the industry, providing a comprehensive view of the challenges and opportunities ahead.

Navigating Industry Challenges

Bill reflected on his transition from the Business Roundtable to the gaming industry, highlighting his new role's unique pressures and responsibilities. "This is my first CEO job," Bill stated. "I had senior positions in other organizations, but it was my job to help lead the industry through the pandemic."

His tenure began with the onset of COVID-19, which presented unprecedented challenges. Despite the difficulties, Bill emphasized the importance of mental and physical health. "Mental health is incredibly important," he noted. "I work very much on trying to make sure that there's balance and try and manage stress levels."

"Mental health is incredibly important. I work very much on trying to make sure there's balance, creating both mental and physical equilibrium to manage stress levels in a high-pressure environment."

Economic Impact and Community Transformation

Bill's discussion focused on the gaming industry's economic impact. He recounted the historical skepticism towards casinos and how perceptions have shifted. "When they came, they came with jobs, high taxes, and economic reinvestment in communities that had been dormant for decades," Bill said.

He illustrated this transformation with a granular example: "The fire department wanted new trucks for so long, and it wasn't until gaming arrived that they got what they've wanted for years." This ripple effect of economic benefits extends beyond the casinos, fostering broader community development.

"When casinos come to a community, they bring jobs and economic reinvestment, revitalizing areas that had been economically stagnant for decades."

The Rise of Responsible Gaming

Bill highlighted the strides made in promoting responsible gaming. "Responsibility in the gaming space and responsible actions by licensed people is core to the industry," he emphasized. The AGA's commitment to responsible gaming is evident through various initiatives and educational efforts. "We want to ensure a strong responsibility message in operating our businesses."

"Responsibility in gaming and by the actions of licensed Operators are core to a sustainable industry. Our best interest lies in creating a long-term, responsible industry."

Technological Advancements and AI

Looking towards the future, Bill discussed the role of technology and AI in the gaming industry. "AI can create the opportunity to understand better where people might have problem gambling tendencies and cut those off at the pass," he explained. The ability to process large data sets and identify patterns can help the industry maintain a healthy customer relationship. "At the end of the day, people should look at this like any other entertainment."

"AI can revolutionize our understanding of problem gambling by analyzing large data sets to identify and address concerning behaviors before they escalate, ensuring a healthier relationship between operators and their customers."

Trends in Asia: Osaka and Dubai

Bill also touched on the exciting developments in the Asian gaming markets, particularly in Osaka and Dubai. "There are shovels in the ground in Osaka," he shared. "When that project is finished in 2030, it will be the iconic signature of that city in the same way the Sydney Opera House is for Sydney."

In the Middle East, Dubai is witnessing significant investments in gaming properties. "The UAE is building an incredible property in Ras Al Khaimah, which is probably an hour and 20 minutes outside of Dubai," Bill noted. "These governments recognize the benefits where they used to see only the negative."

These developments signal a shift in the global perception of the gaming industry, as once-resistant countries are now embracing the economic and social benefits that gaming can bring.

"There are shovels in the ground in Osaka. When that project is finished in 2030, it will be the iconic signature of that city, much like the Sydney Opera House in Australia. The UAE is also embracing the gaming industry with new developments, recognizing the broader benefits beyond just gaming."

Bill's insights at G2E Asia underscore the gaming industry's transformative journey. From navigating the challenges of the pandemic to fostering economic development and embracing technological advancements, the industry is poised for significant growth and innovation. As Bill aptly summarized, "The industry is in a constant state of motion, always looking for the next thing."

ABOUT BILL MILLER

Bill Miller is the CEO and President of the American Gaming Association (AGA), bringing a wealth of experience and a visionary approach to the gaming industry. Before joining AGA, Bill served in senior positions in various organizations, including the Business Roundtable, where he worked with Fortune 500 CEOs. Under his leadership, the AGA has navigated significant challenges, including the unprecedented impact of the COVID-19 pandemic. Bill strongly advocates responsible gaming, emphasizing the importance of mental health and balance in the industry. He is committed to leveraging technological advancements like AI to promote sustainability and consumer protection in gaming. Bill's forward-thinking leadership continues to drive the AGA's mission to support economic growth and innovation within the gaming industry in the United States and globally.

ABOUT American Gaming Association

The American Gaming Association (AGA) is the premier national trade group representing the $261 billion U.S. casino industry. The AGA’s mission is to promote the interests of the gaming industry through advocacy, education, and public engagement, fostering a regulatory environment that supports innovation, integrity, and responsible gaming. The organization works tirelessly to highlight the economic and social benefits of gaming, advancing the role of the industry in economic development and community enrichment.

For more information, visit [www.americangaming.org]

Twitter: [@AmericanGaming](https://twitter.com/AmericanGaming)

LinkedIn: [American Gaming Association](https://www.linkedin.com/company/american-gaming-association/)

Facebook: [American Gaming Association](https://www.facebook.com/americangamingassociation/)

Instagram: [@AmericanGaming](https://www.instagram.com/americangaming/)

ABOUT PHILIP BEERE

Philip Beere, M.B.A. and LEED AP, began his career focusing on sustainable housing. In 2007, he developed the nation’s first LEED-certified existing home in Phoenix, Arizona. After the housing crash, he refined this model into a more affordable and scalable template, creating G HOME, Arizona’s leading brand for existing green homes. He was recognized on NPR, Bloomberg, Fox News, the DOE, the CBS Evening News, and the State of Arizona for pioneering green building for existing homes.

Transitioning to the gaming industry in 2019, Beere applied his expertise in storytelling and marketing at Sightline Payments, managing B2B and B2C marketing campaigns and strategy, including digital media, brand awareness, and event production.

His signature projects included the Play+ Media Booth and March Madness promotional events.

Upon exiting Sightline, Beere now spearheads the creative team at &MARKETING, and is Chief Creative Officer at Gaming Analytics, the industry’s leading platform for A.I. He is also co-founder of RFAMD, a medical platform for patients and doctors.

Facebook: https://www.facebook.com/philipb07

YouTube: https://www.youtube.com/@PhilipJames360

Instagram: https://www.instagram.com/philipjames360/

Linkedin: https://www.linkedin.com/in/philipbeere/

The No Line Podcast: https://andmarketing.us/the-no-line-podcast/

In a recent episode of The No Line Podcast, Philip, the host, engaged in a compelling conversation with Christopher Justice, CEO of Pavilion Payments, shedding light on the company’s dedication to fostering a positive and responsible gaming environment. With the spotlight on National Council on Problem Gambling’s (NCPG) Problem Gambling Awareness Month (PGAM) in March 2024, the timing couldn’t be more pertinent. The insightful dialogue traversed Pavilion’s remarkable culture and its steadfast commitment to responsible gaming, offering a blueprint for the future of the gaming industry.

 

A Foundation Built on Values

At Pavilion Payments, a values-driven ethos is paramount, with Chris emphasizing the significance of a content and motivated workforce. He revealed how a positive work environment translates into exceptional service for both customers and casino guests. By prioritizing employee satisfaction, Pavilion not only enhances its operational excellence but also sets a new standard for the industry, proving that happy employees are the cornerstone of satisfied end-users.

Pioneering Responsible Gaming

The conversation took a deeper dive into the realm of responsible gaming, a cause Pavilion Payments champions with vigor. Chris discussed the company’s proactive approach, including its support for innovative research aimed at developing tools that encourage safer gaming practices. This initiative is a testament to Pavilion’s commitment to understanding and addressing the diverse needs of casino patrons, ensuring they have the means to enjoy gaming responsibly.

Embracing Technological Solutions

Central to Pavilion’s strategy is the leveraging of technology to bolster its responsible gaming efforts. Chris detailed how data analytics and behavioral monitoring are instrumental in identifying potential problem gambling patterns, enabling Pavilion to offer targeted interventions. This approach not only underscores the importance of technology in promoting safe gaming but also highlights Pavilion’s role as a trailblazer in the industry, striving to protect and enhance the guest experience through innovation.

The Path Forward

The dialogue between Philip and Chris not only illuminated Pavilion Payments’ contributions to enhancing responsible gaming but also underscored the broader industry shift towards prioritizing both the enjoyment and safety of casino guests. Their discussion serves as a beacon for others in the gaming industry, illustrating how a commitment to employee well-being, technological advancement, and responsible gaming can harmonize to create a more positive and secure gaming landscape.

About The No Line Podcast The best bet is the responsible one!

The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story?

Contact Philip Beere on LinkedIn or visit the website at www.nolinepodcast.com

 LinkedIn About Philip Beere, MBA, LEED AP Head of Marketing Gaming Analytics, Co-Founder RFAMD, Head of Marketing Sightline Payments (former)

In 2007, Philip revolutionized Arizona's housing with the G HOME brand — the core of its success was his ability to make the complex simple and create easy-to-consume messaging. His marketing expertise led him to the gaming industry in 2019, as Head of Marketing for Sightline Payments. Since exiting Sightline, he heads the marketing for Gaming Analytics and leads the andMARKETING team.

 LinkedIn

 

Listen to more episodes about responsible gaming at www.nolinepodcast.com Contact Philip at [email protected] #responsiblegambling #RGAM2024 

Join us in this insightful episode of The No Line Podcast, where host Philip Beere engages in a detailed discussion with Keith Whyte, the National Council on Problem Gambling Executive Director. The focus of their conversation is the ever-changing landscape of gambling in the United States, with a special emphasis on the Gambling Research, Investment, and Treatment Act (GRIT Act) introduced in early 2024.

As a significant legislative step, the GRIT Act aims to secure the first federal funding for problem gambling programs. This initiative is crucial in the context of the growing prominence of online sports betting and casino gambling, underlining the importance of responsible gambling practices and public awareness.

A key highlight of the podcast is the mention of March 2024 as Problem Gambling Awareness Month, a time dedicated to increasing public knowledge and engagement around issues related to gambling. This month will serve as a platform for sharing personal stories, encouraging open discussions on gambling habits, and offering resources and support to those impacted.

The 1-800-GAMBLER helpline is also discussed as an important tool for assistance. Now more accessible with text and chat features, it provides essential support and direction to helpful resources for individuals in need.

For further insights into the current trends in responsible gambling, the role of technology and AI in this sector, and the impact of awareness campaigns, tune into this episode. Explore how these developments shape the future of gambling in America.

📆 Problem Gambling Awareness Month: March 2024

🆘 For help and support, contact 1-800-GAMBLER or visit the [National Council on Problem Gambling website] for more information and resources.

#NoLinePodcast #ProblemGambling #GRITAct #KeithWhyte #PhilipBeere #ResponsibleGambling #GamblingAwareness #1-800-GAMBLER

In a recent episode of "The No Line Podcast," hosted by Philip Beere, Dr. Anastasia Hronis, a distinguished psychologist from Sydney, Australia, shared her insights on responsible gaming. The conversation unfolded at the Gambling Risk-Taking Conference in Las Vegas, where Dr. Hronis discussed her multifaceted career spanning clinical practice, research, and academia at the University of Technology in Sydney.

Dr. Hronis's research, primarily focused on mental health issues such as mood disorders, anxiety, and depression, eventually led her to delve into the realm of responsible gambling. She expressed a strong interest in early intervention strategies aimed at preventing the development of mental health difficulties and addiction problems, including gambling. Dr. Hronis emphasized the need for more research in the field of gambling addiction, noting that while some treatments like cognitive behavior therapy have shown effectiveness, there's still a considerable gap in knowledge compared to other addictions such as alcohol or drug use.

A significant part of the discussion revolved around the challenges in treating gambling addiction and the intersection of gambling with other mental health conditions like anxiety and depression. Dr. Hronis highlighted the importance of determining the right approach to treatment, whether addressing the mental health issue or the gambling behavior first. She also spoke about identifying at-risk individuals early on, before they develop a diagnosable gambling problem.

Throughout the interview, Dr. Hronis shared observations from her first visit to Las Vegas. She expressed surprise at the accessibility of gambling venues and the presence of children in these environments, which could potentially glamorize gambling. Drawing parallels with Australia's sports betting culture, she underscored the vulnerability of certain demographic groups, including culturally and linguistically diverse communities, young males, and indigenous populations.

The podcast also touched upon the highlights of the Gambling and Risk-Taking Conference. Dr. Hronis shared her "aha" moment, which came from a presentation emphasizing the importance of multidisciplinary collaboration in public health messaging around responsible gambling. She underscored the value of learning from diverse perspectives and experiences to create more effective intervention strategies.

In conclusion, Dr. Hronis called for increased investment in research and efforts to assist those struggling with gambling problems and to prevent others from reaching that point. She encouraged interested individuals to engage with the field, either through attending conferences or through academic and professional channels. Her contact information was made available for those wishing to connect further on these topics.

This insightful interview with Dr. Hronis underscores the complex interplay between gambling, mental health, and public health, highlighting the need for a more nuanced understanding and approach to responsible gaming.

In the rapidly evolving landscape of the gambling industry, the shift towards cashless transactions has been touted to promote responsible gaming. However, in a thought-provoking interview on the No Line podcast hosted by Philip Beere, Professor Jay Zagorsky from the Questrom School of Business at Boston University presents a compelling argument for the retention of cash transactions in gambling. Zagorsky's insights challenge the prevailing narrative and suggest that cash can be a natural moderator for problem gambling.

The Argument for Cash

Zagorsky posits that the tangible nature of cash transactions introduces necessary friction in the gambling process, which can act as a deterrent to impulsive betting. He argues that the "pain of paying" with cash can prompt gamblers to think twice before placing bets, thereby injecting a moment of reflection often absent in the seamless world of digital transactions.

The Data Speaks

The interview delves into the staggering statistics of gambling's growth post the 2018 Supreme Court ruling that legalized online gambling in the United States. With billions being wagered in states like New York, the conversation raises concerns about the ease with which individuals can accrue debt, particularly through using credit cards for online betting.

Regulatory Responses

Zagorsky highlights international responses to the issue, such as the UK's ban on credit card use for online gambling, as examples of effective regulatory measures. He suggests that such policies introduce the kind of friction that can help mitigate problem gambling.

The Middle Ground or the Extreme?

While the industry seeks a middle ground, Zagorsky advocates for an extreme position, recommending a return to cash-only betting. He suggests that even when using mobile apps for betting, users should pre-fund their accounts with cash at physical locations, thus maintaining friction in the transaction process.

Industry Reactions

The interview acknowledges the pushback from the gambling industry, which cites the inconvenience and security risks associated with handling large amounts of cash. Yet, Zagorsky maintains that the benefits of reducing problem gambling through such friction outweigh these concerns.

Cultural Perspectives

The conversation also explores why certain societies, like Japan and Germany, prefer cash while others, like Sweden and China, move towards cashless economies. Zagorsky suggests that the use of cash can promote self-control, citing research that indicates people who pay with cash may make healthier choices and could potentially save more money.

Educational Insights

Zagorsky shares anecdotes from his teaching experiences, noting the generational divide in attitudes towards cash. While students understand the concept of cash promoting self-control, they seldom practice it, highlighting the challenge of changing entrenched behaviors in the digital age.

Conclusion

The interview with Jay Zagorsky sheds light on an alternative perspective in the responsible gambling discourse. It challenges stakeholders in the gambling industry to reconsider the push for cashless gambling and to acknowledge the potential benefits of maintaining cash transactions. As the industry continues to innovate, it is crucial to balance technological advancements with strategies that promote responsible gambling behaviors.

About the No Line Podcast

The No Line podcast, hosted by Philip Beere, explores responsible gaming practices and industry trends. For more insights and discussions, listeners can access a complete list of past episodes on iTunes or the podcast's website.

Contact Information

For those interested in learning more about responsible gaming or sharing their organization's story, contact Philip Beere at [email protected]

www.andmarketing.us

 

Note to Readers: This B2B article is based on an interview and presents the views of Professor Jay Zagorsky. It is intended for informational purposes and does not necessarily reflect the views of the No Line podcast or its host.

Responsible Gambling at a Turning Point: Insights from the Gambling and Risk-Taking Conference

The recent Gambling and Risk-Taking Conference, hosted by the University of Nevada, Las Vegas (UNLV), brought together industry experts to discuss the state of responsible gambling. In an interview with Alan Feldman, a distinguished fellow at UNLV, conducted by Philip Beere, Head of Marketing of Gaming Analytics and Host of the No Line Podcast, attendees were given valuable insights into the challenges and opportunities surrounding responsible gambling. With the conference taking place after a four-year hiatus due to the COVID-19 pandemic, there was a sense of urgency to address the lack of progress in promoting responsible gambling.

The Need for Improved Responsible Gambling Efforts

Feldman highlighted the pressing need for more effective responsible gambling initiatives. Despite years of efforts, the uptake of responsible gambling measures has been minimal. Metrics such as self-exclusion sign-ups, self-limiting behaviors, and hotline calls have shown little change over the past three decades. Furthermore, the rise of sports betting has shifted the focus of hotline calls to account-related queries rather than addressing gambling behavior. It is clear that a more nuanced approach is needed to engage individuals and deliver the right message at the right time.

Redefining Responsible Gambling

Feldman emphasized that responsible gambling should not solely be associated with problem gambling. The majority of individuals who gamble do so for enjoyment and do not experience harm. However, there is a significant number of people who may be at risk of harm but have not reached the clinical diagnosis of a gambling disorder. To effectively promote responsible gambling, the industry must find ways to deliver subtle and tailored messages that resonate with each individual, rather than adopting a one-size-fits-all approach.

Challenges in Messaging and Intervention

The industry faces the challenge of crafting messages that influence behavioral change without alienating or stigmatizing individuals. Feldman drew parallels to successful marketing strategies used by various industries, emphasizing the importance of delivering the right message in the right way at the right time. He highlighted the potential of artificial intelligence (AI) and machine learning in revolutionizing responsible gambling efforts. AI could enable personalized interventions that provide course corrections and inform individuals about their gambling behavior in a non-intrusive manner.

The Role of Companies and Accountability

Feldman commended the progress made by gambling companies in assigning dedicated staff members to responsible gambling initiatives. This accountability ensures that responsible gambling efforts extend beyond compliance requirements and become ingrained in the company culture. However, he emphasized the need for companies to go further by innovating and taking a proactive approach to responsible gambling. It is crucial for companies to view responsible gambling as an integral part of sustainability, focusing on helping customers become smarter gamblers and ensuring a safe and enjoyable experience.

UNLV’s Initiative and Future Outlook

Feldman discussed UNLV’s efforts to study the intersection of gambling and health, aiming to explore the positive and negative aspects of gambling on individuals’ well-being. By understanding the motivations behind safe and healthy gambling behaviors, interventions and support can be tailored more effectively. The conversation surrounding responsible gambling has evolved significantly, incorporating data analysis, AI, and a focus on the broader community’s role in intervention.

Conclusion

The Gambling and Risk-Taking Conference shed light on the need for a paradigm shift in responsible gambling. The industry must move beyond the traditional narrative of problem gambling and adopt a holistic approach that emphasizes safety, health, and enjoyment. With an increased focus on personalized interventions, AI, and improved messaging strategies, the industry can empower individuals to make informed choices and create a sustainable gambling environment. The conference marked a milestone in reshaping responsible gambling efforts, inspiring hope for a future where responsible gambling is not just a compliance requirement but a genuine commitment to customer well-being.

 

The No Line Podcast

The best bet is the responsible one!

The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story?

Contact Philip Beere at [email protected] or visit the website at www.nolinepodcast.com

• LinkedIn
• YouTube

Philip Beere

Philip is the Head of Creative and Partnerships at Philip J. Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, www.rfamd.com. As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts, Corporate Sustainability and Doctor Thyroid.

Connect with Philip

• LinkedIn
• YouTube
• Instagram

Philip J. Media

Philip J. Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry.

• LinkedIn
• Website

During this interview with Earle G. Hall, CEO of AXES.ai, he shares the inspiration behind donating $150,000 to University of Nevada-Las Vegas for responsible gaming research.

Along with the monetary donation, AXES will donate anonymized data to support research and to predict problem gambling better.

Page body/content

Key moments:

00:52 Earle discusses the donation 01:38 The inspiration behind the donation 02:00 The benefit to students studying responsible gaming 02:28 anonymous data donation 02:50 increasing profit when implementing problem gambling prevention 03:20 The difference in AXES data compared to Sightline Payments data 04:41 The quantitative behavioral analysis from AXES 05:20 advice for an organization wanting to align with RG initiatives 05:57 about UNLV 06:20 moving the industry from gambling to entertainment 07:00 Reaction to the AXES announcement 10:23 Earle thanks the AXES team

Kasra Ghaharian is a research assistant at UNLV International Gaming Institute (IGI) and Ph.D. student in UNLV’s William F. Harrah College of Hospitality.

READ MORE AT  https://philipjames.co/the-no-line-podcast/

Kasra received his master’s in Hotel Administration from UNLV in 2010. During this time, he published “A Mathematical Approach for Optimizing the Casino Slot Floor: A Linear Programming Application,” the first study to apply mathematical methods to the age-old task of optimizing the casino floor. After his master’s, Kasra worked in the industry for several years, applying his data-driven techniques to the online and digital landscapes of two of the largest casino-hotel companies in the world.

 

Currently, for his Ph.D. dissertation and his role at IGI, he explores the implications of payment modernization for the gambling industry; specifically, his research utilizes machine learning to uncover behavioral insights and creates early detection algorithms that assist both industry operators and regulators in responsible gambling efforts as they pertain to payments.

 

Topics discussed:

 

• How does payment data help predict problem gambling
• Who is leading the research
• Who benefits from the findings
• If a problem gambler is identified, how do you approach him/her without feeling privacy is violated.

About the UNLV IGI

For more than 25 years, UNLV International Gaming Institute (IGI) has provided research-based solutions, cutting-edge insights, and executive education to the gaming industry. Described as the “global intellectual capital of gaming” by former Nevada Governor Brian Sandoval and “The Harvard of Gaming” by Global Gaming Business, IGI houses several Responsible Gaming initiatives, the Center for Gaming Innovation, the International Center for Gaming Regulation, and the Expanding the Leaderverse initiative. Each of these addresses a vital need in the global gaming industry, for which the IGI serves as an answer center populated by an internationally recognized dream team of contributors.

Website

LinkedIn

ABOUT  → The No Line Podcast

The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story?

Contact Philip Beere at [email protected]

or visit the website at www.nolinepodcast.com

YOUTUBE LINKEDIN

→ Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, www.rfamd.com As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming.  He also hosts the podcasts Corporate Sustainability and Doctor Thyroid.

Connect with Philip

LinkedIn Instagram Vlog: YouTube "The Borderless Office"

→ Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. 

Website Linkedin

In this episode of The Stories Behind the Bet, Philip James and Cameron Conn discuss GameSecure, the newest addition to the world of responsible gaming. It’s a way to protect self-excluded individuals before they can even get on the casino floor – both in brick and mortar places and online spaces. 

Before starting GameSecure, Conn worked for fifteen years in the industry; his impressive career includes casino design, gaming operations, customer development, revenue generation, and iGaming. In the Vancouver market, Conn organized responsible gaming programs and educated industry members on the “services and processes that would become the gold operating standard within the market.” He named Bencon Technologies, Inc. after each of his parents. 

Conn graduated from the University of Nevada, Las Vegas.

SUMMARY

In this episode, the following topics are discussed:

• Cameron Conn Introduction
• The need for a solution like GameSecure
• The Bennett family legacy (Circus Circus, Paragon)
• Room for error in self-exclusion upkeep
• How GameSecure identifies individuals
• Why a program like this hasn’t existed before
• Assurance in data exchange
• The impossibility of a one-size-fits-all solution
• Predictive analytics
• Current responsible gaming efforts
• How operators can align with GameSecure
• Seeking investors to get GameSecure into the marketplace
• What operators can do to demonstrate their commitment to responsible gaming
• Final thoughts (the billboard opportunity)

NOTES

• William G. Bennett and Circus Circus
• Paragon Gaming
• Bencon Technologies, Inc.
• Know Your Customer
• New Jersey 2013 gambling launch
• Pennsylvania SE database
• Predictive analytics for problem gambling
• G2E (Global Gaming Expo)

 Follow the progress of GameSecure via their website.

ABOUT  → The No Line Podcast

The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story?

Contact Philip Beere at [email protected]

or visit the website at www.nolinepodcast.com

YOUTUBE LINKEDIN

→ Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, www.rfamd.com As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming.  He also hosts the podcasts Corporate Sustainability and Doctor Thyroid.

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LinkedIn Instagram Vlog: YouTube "The Borderless Office"

→ Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. 

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