Today I’m chatting with Matt Frazier from No Meat Athlete about the concept of “picking yourself”. Listen in for inspiration from how Matt successfully created his vegan business and became a bestselling author.

Watch / listen to my interview with Matt about building No Meat Athlete and picking yourself
What we cover in this episode:

• 01:30 – Matt’s journey into veganism and creating his own business
• 05:15 – The concept of “picking yourself”
• 08:00 – Quitting his PhD to focus on No Meat Athlete
• 11:05 – The personal challenges of growing the business and the team
• 15:10 – How to become a New-York Times bestseller
• 20:52 – Which he would pick between qualifying for the Boston Marathon and having a bestselling book
• 21:46 – His approach to goal-setting for 2022
• 24:49 – His Christmas movie recommendations
• 25:37 – Where you can find everything No Meat Athlete

Resources from this episode

• Matt Frazier on Instagram
• The No Meat Athlete* book
• The No Meat Athlete blog + podcast + Instagram
• The No Meat Athlete Cookbook*
• The Plant-based Athlete* book, his bestseller
• Complement: multivitamins, protein powders, etc.

(* Note: this list contains affiliate links. If you click a link marked with an asterisk and make a purchase, I may earn a commission at no cost to you. Thank you for supporting my work!)

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That’s all from me today, if you’re interested in having your own evidence-based bespoke marketing strategy, then book your kick-off session now!