Grow Your Vegan Business

Today I’m chatting with Matt Frazier from No Meat Athlete about the concept of “picking yourself”. Listen in for inspiration from how Matt successfully created his vegan business and became a bestselling author.

Watch / listen to my interview with Matt about building No Meat Athlete and picking yourself
What we cover in this episode:

• 01:30 – Matt’s journey into veganism and creating his own business
• 05:15 – The concept of “picking yourself”
• 08:00 – Quitting his PhD to focus on No Meat Athlete
• 11:05 – The personal challenges of growing the business and the team
• 15:10 – How to become a New-York Times bestseller
• 20:52 – Which he would pick between qualifying for the Boston Marathon and having a bestselling book
• 21:46 – His approach to goal-setting for 2022
• 24:49 – His Christmas movie recommendations
• 25:37 – Where you can find everything No Meat Athlete

Resources from this episode

• Matt Frazier on Instagram
• The No Meat Athlete* book
• The No Meat Athlete blog + podcast + Instagram
• The No Meat Athlete Cookbook*
• The Plant-based Athlete* book, his bestseller
• Complement: multivitamins, protein powders, etc.

(* Note: this list contains affiliate links. If you click a link marked with an asterisk and make a purchase, I may earn a commission at no cost to you. Thank you for supporting my work!)

Subscribe to my podcast

• Apple Podcasts
• Spotify
• Google Podcasts
• YouTube
• Wherever you listen to podcasts by searching for “Grow Your Vegan Business”!

That’s all from me today, if you’re interested in having your own evidence-based bespoke marketing strategy, then book your kick-off session now!

Hello! Today I’m chatting about how I find balance between the online and offline world, as an invitation to you to find more harmony in your relationship with technology.

What I cover in this episode (with timestamps of when I start chatting about each topic):

• 1:41 – Having a “phone off” day every week
• 4:00 – Putting my phone further away
• 5:39 – Leaving my phone in the office overnight
• 7:13 – Using focus mode on my phone
• 8:25 – Turning notifications off for most apps
• 9:05 – Batching engagement and replying to DMs
• 15:58 – My bad habits and good intentions!

Things mentioned in this episode

• #veganhour on Twitter
• Book your social media strategy session
• Plant-Based Juniors on Instagram

Subscribe to my podcast

• Apple Podcasts
• Spotify
• Google Podcasts
• YouTube
• Wherever you listen to podcasts by searching for “Grow Your Vegan Business”!

That’s all from me today, if you’re interested in having your own evidence-based bespoke marketing strategy, then book your kick-off session now!

Inspiration time! Here are five vegan content creators I look up to - you might find some inspiration too, whether you want to start or scale your online vegan business.

Vegan content creators mentioned in this episode

• Matt Frazier and No Meat Athlete
• Erin and Dusty from Eat Move Rest
• Nisha Vora and Rainbow Plant Life
• Derek Simnett and Simnett Nutrition

Subscribe to my podcast

• Apple Podcasts
• Spotify
• Google Podcasts
• YouTube
• Wherever you listen to podcasts by searching for “Grow Your Vegan Business”!

That’s all from me today, if you’re interested in having your own evidence-based bespoke marketing strategy, then book your kick-off session now!

Today I’m chatting about my 2022 goals for Modern Vegan Marketing + my personal life. Listen in and then tell me what your 2022 goals are!

What I cover in this episode:

• Business goals, including how I’m going to get there + advice on how to set yours
• Wedding – maybe!
• Running goals (though since recording this, I’ve been thinking about hibernating instead)

Things mentioned in this episode:

• Here’s a freebie to help you think about your business goals for 2022
• Sam Laura Brown’s membership: Perfectionists Getting Shit Done
• Profit First* by Mike Michalowicz (I haven’t done an episode about it yet, but I’ll share it here when I do!)
• Nick Lewis – whose sassy interior design videos I love
• Superfans* by Pat Flynn
• My Instagram – please come say hi!

(* Note: this list contains affiliate links. If you click a link marked with an asterisk and make a purchase, I may earn a commission at no cost to you. Thank you for supporting my work!)

Subscribe to my podcast:

• Apple Podcasts
• Spotify
• Google Podcasts
• YouTube
• Wherever you listen to podcasts by searching for “Grow Your Vegan Business”!

That’s all from me today, if you’re interested in having your own evidence-based bespoke marketing strategy, then book your kick-off session now!

Today I’m having a quick chat about the best business advice I was given (though not directly!). It might be helpful to you, even though it might make you a bit uncomfortable…

Once, you’ve listened to this short episode, tell me: what can you test before you’re 100% ready? Let me know!

Things mentioned in this episode

• Vegan Business Tribe episode: How vegan start-up Better Nature scaled up super fast!
• Latasha James’s Social Media Management Accelerator course
• My social media strategy sessions

Subscribe to my podcast

• Apple Podcasts
• Spotify
• Google Podcasts
• YouTube
• Wherever you listen to podcasts by searching for “Grow Your Vegan Business”!

That’s all from me today, if you’re interested in having your own evidence-based bespoke marketing strategy, then book your kick-off session now!

Today I’m chatting about why I started Modern Vegan Marketing – as a bit of an intro to what I do + as a challenge to you to also talk about what you do more!

Listen to / watch Behind the scenes of my marketing strategy sessions

• How Modern Vegan Marketing was born soon after I gave birth to baby #2
• Why I only work with vegan businesses
• The opportunity social media offers us

Things mentioned in this episode

• Latasha James’s Bizmas challenge
• My Pinterest profile
• My printables shop on Etsy
• The Smart Passive Income podcast
• Emily Osmond’s podcast and membership

Subscribe to my podcast

• Apple Podcasts
• Spotify
• Google Podcasts
• YouTube
• Wherever you listen to podcasts by searching for “Grow Your Vegan Business”!

That’s all from me today, if you’re interested in having your own evidence-based bespoke marketing strategy, then book your kick-off session now!

It’s my birthday! Today I’m sharing what I’m looking forward to in this new chapter of my life. Even if your birthday is far off, the wintery months and the new year are a great time to think about what you’d like more of in your life. What would your seven Fs be? Tell me!

What I cover in this episode:

• Fun
• Family
• Friends
• Fitness
• Food
• Financial abundance
• Faith

By the way, I realise I misquoted my partner! He didn’t say “you don’t have my permission to do stupid things”, but rather “you don’t need my permission to do stupid things”. 😅

Things mentioned in this episode

• The 5 Love Languages book*
• My Instagram Reels step-by-step workflow
• The Green Parent magazine
• Please tell me what you think by sending me a DM on Instagram
• The Eat Move Rest channel on YouTube
• The SWEAT app* I use for strength training
• The meal plan we try to follow
• My marketing strategy sessions (50% off until the 4th of December!)

(* Note: this list contains affiliate links. If you click a link marked with an asterisk and make a purchase, I may earn a commission at no cost to you. Thank you for supporting my work!)

Subscribe to my podcast

• Apple Podcasts
• Spotify
• Google Podcasts
• YouTube
• Wherever you listen to podcasts by searching for “Grow Your Vegan Business”!

That’s all from me today, if you’re interested in having your own evidence-based bespoke marketing strategy, then book your kick-off session now!

Make sure you create and connect more than you consume and have a lovely rest of your day!

Today I'm taking you behind the scenes of my marketing strategy sessions. This is partly to show you what I do, but also to show you what's possible: that you can have clarity on marketing your business… Even though it seems you're being bombarded with lots of information - about where to post, should you be on TikTok, doing Reels, etc. - and it's a bit overwhelming!

So grab a cup of coffee with oat milk and join me for this behind-the-scenes episode. 

What I cover in this episode (with the timestamps of when each topic starts):

• 00:00 Intro
• 01:56 Creating a marketing plan based on your business goals
• 05:27 Other data you need to create an evidence-based marketing strategy
• 12:05 Creating your bespoke marketing strategy
• 16:00 Social media goals that go with your business goals
• 21:40 What content to share
• 24:25 Your engagement strategy
• 26:45 Your paid content (ads) strategy
• 27:56 Summary + next steps, including my Black Friday offer

Things mentioned in this episode:

• My marketing strategy sessions – if you want clarity on how to get more eyes on your vegan business and how to turn your followers into superfans
• The Profit First* book
• Google Analytics – a great way to learn how people find your website + what they do when they get there => to help you decide which platforms to prioritise
• My TikTok profile – I post here rarely but use it to create Instagram Reels
• My Instagram and LinkedIn accounts, which are my priority right now
• The pitch competition I took part in

(* Note: this list contains affiliate links. If you click a link marked with an asterisk and make a purchase, I may earn a commission at no cost to you. Thank you for supporting my work!)

Subscribe to my podcast:

• Apple Podcasts
• Spotify
• Google Podcasts
• YouTube
• Wherever you listen to podcasts by searching for “Grow Your Vegan Business”!

That’s all from me today, if you’re interested in having your own evidence-based bespoke marketing strategy, then book your kick-off session now!

I’m back from my short break! And today I’m chatting about when and what to invest in for your business to be a success.

What I cover in this episode (with the timestamps of when each topic starts):

• 00:00 – Intro + when to invest in your business (profit first / upfront investment).
• 08:54 – Tools that save time.
• 15:44 – Services that help you look more professional.
• 22:05 – Education (mindset / strategy).
• 28:19 – Recap.

Things mentioned in this episode:

• My friend Clio’s Instagram about mindset (in French).
• My Instagram – send me a DM and tell me what you think about this episode!
• The Profit First* book.
• The Social Media Management Accelerator I’m enrolled in.
• HubSpot Academy for courses on marketing.
• Calendly – a tool for people to book appointments with you.
• Book your Instagram strategy session (with Calendly!) to book more ideal clients in less time.
• Canva* – for creating Instagram accounts (and a lot more!).
• Will It Fly* book about market research and testing your business ideas.
• Drashti’s Instagram – if you need help with your website copy.
• If you want help with your visual identity, check out my friend Virginia’s work.
• Journaling prompts to help you get unstuck when you feel unmotivated / discouraged.
• Book a discovery call to see how I can help you find and convert more ideal clients.

(* Note: this list contains affiliate links. If you click a link marked with an asterisk and make a purchase, I may earn a commission at no cost to you. Thank you for supporting my work!)

Subscribe to my podcast:

• Apple Podcasts
• Spotify
• Google Podcasts
• YouTube
• Wherever you listen to podcasts by searching for “The Jessica Goodenough Podcast”!

That’s it from me for this episode, make sure you grab the free guide to saving time creating Instagram content using 4 free apps!

 Do you feel like Instagram takes up too much time? Well here are 3 ways to save time creating Instagram content, ranked in the order I believe you should do them! 

What I cover in this episode (with the timestamps of when each topic starts):

• 00:00 - Intro
• 03:20 - What can be batched and what can’t be scheduled in advance
• 07:30 - 1st way to save time creating Instagram content
• 13:38 - 2nd way
• 19:09 - 3rd way
• 25:40 - Today’s action points

Subscribe to my podcast

• Apple Podcasts
• Spotify
• Google Podcasts
• YouTube
• Wherever you listen to podcasts by searching for “The Jessica Goodenough Podcast”!

Things mentioned in this episode

• Episode 500 of the Smart Passive Income podcast
• Cropped carousel about to spend less time creating Instagram content
• Book your discovery session here if you’re curious about my Instagram strategy sessions / social media management services
• Or book your Instagram strategy session directly here!
• Canva: one of the four main tools I use to save time creating Instagram content*
• Here’s the free guide to saving time when creating Instagram content
• Planoly: the tool I use to schedule Instagram content*
• Episode 15: Instagram strategy – going wide vs. deep
• Blog post about how to create your own podcast
• Buzzsprout: where I upload my podcast episodes*
• Reach out to me on Instagram to tell me what you think of the episode!

(* Note: this list contains affiliate links. If you click a link marked with an asterisk and make a purchase, I may earn a commission at no cost to you. Thank you for supporting my work!)

That’s it from me for this episode, make sure you grab the free guide to saving time creating Instagram content using 4 free apps!