SEO data is great... until it's not. You can't apply SEO data across the board without considering your site's situation. Data is great, but only until a point.

The real advantage to data is knowing how to use it. But that's really tricky. Taking an SEO study or SEO data and applying it to the unique circumstances of your site is really hard stuff!

Here's a rant on why a more balanced approach to SEO data makes a good deal of sense!