This week on Brick & Brand, we sit down with Noelia Burns — founder of The Burns Collective.

Noelia didn't start with a lease—she started with a point of view. From pop-ups to building a loyal community, to launching San Diego's first faith-based Pilates studio, this is a real look at what it takes to carve out something different in a crowded market.

We get into the strategy behind going niche, the tradeoffs that come with it, and why trying to reach everyone is usually the fastest way to reach no one.

If you're building anything—this is a real look at what happens when you stop trying to be everything to everyone and get specific.

The Burns Collective