No Normal Show by BPD

By BPD Healthcare

In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the differe... more

4.6

1111 ratings

FAQs about No Normal Show by BPD:

How many episodes does No Normal Show by BPD have?

The podcast currently has 225 episodes available.

No Normal Show by BPD episodes:

October 02, 2024 Newsflash: Hospitals' Value Under Attack, Again
New data by EY and the AHA shows that nonprofit health systems give back to communities to the tune of $129B. But in the same week, a new JAMA study focuses in on nonprofit hospitals tax exempt status. In this newsflash episode, we explore these conflicting reports and dig into the ongoing Value Attack on health systems. And—hot off the press, CVS Health is cutting costs—another new entrant to bite the dust? Tune in for all this news and more.
...more
17min
September 25, 2024 Beyond the Backlash: How Healthcare Can Continue to Embrace Health Equity
How can we overcome the backlash against DEI initiatives and truly address health equity? Hint, communications plays a vital role. Guests Vanessa Nazario, Chapter President of the South Florida Chapter of the National Association Latino Healthcare Executives, and VP of Communications, Nicole Terry joins our host Desiree Duncan, VP of Health Equity & Inclusion to delve into the crucial themes of health equity, the influence of social determinants on patient outcomes, and culturally competent care being a must for every organization. Don’t miss this compelling conversation on how healthcare marketers, communicators, and c-suite level executives can create more inclusive and equitable healthcare system for all and grow their market share.
...more
36min
September 12, 2024 Newsflash: Is the Pixel Mayhem finally over? HHS's Decision on Pixel Tracking
Hospitals and health systems have been in Pixel Mayhem for 2+ years now. But with the U.S. Department of Health & Human Services' recent decision to drop its appeal in the pixel tracking case—are our pixel tracking troubles finally over? Join us in a discussion about how healthcare marketers can responsibly navigate tracking technology, and balance first- and third-party data for measurement purposes. Tune in.
...more
19min
September 11, 2024 Strategizing for Tomorrow: Healthcare in an Election Year
Check out more of our content surrounding the election:
Podcast: Election Year: Navigating Healthcare Through Politics
Blog: What the presidential election year means for hospitals and health systems
...more
27min
August 28, 2024 Rural Health Care: Who's doing it well?
The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building relationships and making authentic connections with rural communities is crucial for healthcare brands. In this episode, we discuss our personal experiences with rural communities and the importance of healthcare marketers understanding the needs and interests of these communities for effective marketing.
...more
33min
August 22, 2024 Newsflash: Learning from Nike's brand challenges
Nike. Just say the word and brand strategists everywhere go gaga. But today, this storied brand is facing major challenges—Nike's revenue has dipped, digital sales have declined, and the stock price has plummeted. What's the tea? In this episode, we dig into what went wrong, and discuss learnings for healthcare marketers.
...more
20min
August 14, 2024 Blending Art and Science: Data-Driven Storytelling
What happens when you combine the art of human experiences with the science of data? You get creative Precision Marketing. In this episode, host Desirée Duncan, VP of Health Equity, is joined by Mindy Adams, Chief Creative Officer, and Anne DiNapoli Block, Managing Director of Data Solutions & Analytics—all from BPD—as they discuss Precision Marketing and the intersection of creativity and data, along with some of their favorite campaigns that leverage data to tell stories and personalize messaging, such as Spotify's Wrapped and Google's Year in Search. Take a listen.
...more
32min
August 07, 2024 Newsflash: Healthcare goes to Hollywood
Northwell Launches Northwell Studios
Adoption Trends for Generative AI
...more
14min
July 31, 2024 Let's Talk: Game-Changing Campaigns
What defines a game-changing campaign? Is it a community-driven project for a new smartphone launch, or perhaps a daring campaign that challenge digital dating norms? In this episode, Desirée Duncan, VP of Health Equity; Julie Bricker, VP of Media Innovation & Integration; and Christian Barnett, Chief Creative Officer—all from BPD—delve into the game-changing campaigns that inspire us—from Heinz’s bold moves to campaigns that keep it real with humor and humanity. Discover how healthcare marketing leaders can draw inspiration to create their own revolution. Learn how healthcare marketing leaders can continue to be inspired to make their own game-changing campaigns by listening now.
...more
33min
July 24, 2024 Newsflash: Will the cookie crumble? Google delays third-party cookie removal
Sources from the show
Google gives up trying to eliminate cookies

...more
14min

FAQs about No Normal Show by BPD:

How many episodes does No Normal Show by BPD have?

The podcast currently has 225 episodes available.

More shows like No Normal Show by BPD

The Daily

110,614 Listeners

Fiction - Comedy Fiction

6,441 Listeners