From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into why the moment is overtaking the message. We unpack the Meta tell-all Careless People, dissect the rapid-fire chaos of tech and policy updates (hello, Policy ICU), and explore how fan fiction, fantasy leagues, and even SNL are reshaping engagement in real time. Plus, we break down what it all means for brands trying to show up authentically in the age of short attention spans and hot takes. Ready to rethink your media mix? Tune in now.

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Gen X—the so-called “forgotten generation”—has officially entered the chat. In this episode of the No Normal Show, Desirée and Chris goes deep into why Gen X deserves more attention in healthcare marketing. Sandwiched between two larger, louder generations, they’ve been overlooked for years—but as they take on the role of both patient and caregiver, their influence on healthcare decisions is bigger than ever.

From their skeptical, independent nature to their deep distrust of inauthentic marketing, Gen Xers don’t buy into fluff. Let’s be clear—if your healthcare brand isn’t speaking to them in a real, no-BS way, you’re missing a massive opportunity.

We break down why this “forgotten middle child” should be at the center of healthcare strategy, how their unique experiences shape their expectations, and what health systems need to do to reach them before it’s too late.

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The Funnel Wars just took another unexpected turn. Walgreens is going private, VillageMD may be on the chopping block, and the retail health revolution isn’t playing out as planned. So, what does this mean for primary care, health systems, and the future of patient access? In this episode, Stephanie, Desirée, and Chris break down the uncertain state of primary care, the surprising gaps in the modern CMO role, and whether technology can fill the growing void in frontline healthcare. Plus, Chris drops some folk song wisdom, Desirée gives us a reality check on Walgreens' consumer experience, and Stephanie sounds the alarm on an emerging healthcare crisis. Is primary care dead? Or just evolving? Tune in now.

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From Eli Lilly’s provocative Oscars ad to AI-powered therapy backlash, this episode of The No Normal Show goes deep into the forces reshaping trust in healthcare. The latest data from The Wall Street Journal shows confidence in doctors is plummeting, AI is disrupting care delivery, and alternative health movements are gaining ground. What does this mean for healthcare leaders? How should marketing teams rethink their approach to patient engagement and brand credibility? We break down the key trends, the marketing implications, and what healthcare brands must do to stay ahead. Let's chat.

What do a fictional death, a DOJ investigation, and Kendrick Lamar have in common? In this episode of the No Normal Show, Desirée, Stephanie, and Chris connect the dots between pop culture, marketing, and the ever-evolving world of healthcare. They revisit Kendrick Lamar's Super Bowl performance—and what it all says about the game of strategy. Plus, they unpack the messy brilliance of White Lotus Season 3 and debate whether Duolingo’s owl met a just end. But it’s not all fun and games—big questions arise as they dig into the DOJ’s investigation into UnitedHealthcare’s Medicare billing and the ethical gray areas of media buying. In a world where truth is up for grabs, how can healthcare brands build trust? Tune in to find out.

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As healthcare costs rise and institutions face increased scrutiny, a new battle is emerging. Will governmental policy and public skepticism reshape the industry? How will funding cuts impact hospitals and research? In this episode, we unpack the shifting landscape and what it means for the future of healthcare.

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Let's talk all things Super Bowl! In this episode, Desiree and Stephanie are joined by Mindy Adams, Chief Creative Officer at BPD, as we break down Super Bowl LIX. We explore ads that stood out, the cultural significance of Kendrick Lamar’s halftime performance, how healthcare brands are showing up (or missing the mark) in major media moments, the impact of AI in advertising, and the power of storytelling in shaping public perception.

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What an exciting time to be alive and to also be...AI? In this episode of The No Normal, Emily Baker, AVP of Engagement, joins Des and Stephanie to discuss the emergence of AI agents that can perform tasks for users, the implications for marketing and content creation, and the disruption caused by DeepSeek in the competitive AI landscape.

AI has been an exceptional tool for creatives and non-creatives alike to bring their ideas to life. So why the backlash? We touch on this and other important topics as we cover Stephanie Wierwille's latest blog for BPD, "The AI Era: The Golden Age of Healthcare Marketing," which emphasizes the importance of innovation, the democratization of creativity, and the need for marketers to adapt to new technologies while maintaining a human touch.

Read Stephanie's blog, "The AI Era: The Golden Age of Healthcare Marketing".

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SO much has happened in the past couple of weeks and we're here to talk all about it! In this episode of The No Normal Show, hosts Stephanie, Chris, and Desireé discuss the evolving landscape of artificial intelligence, highlighting new concepts like Artificial Super Intelligence (ASI). We explore the implications of advancements in AI and the philosophical questions they raise about humanity and consciousness. Will AI actually end up telling us what to do?! We then shift to chat about the importance of community and human connection in today's digital age, covering books like Robert D. Putnam's 'Bowling Alone' and the documentary 'Join or Die'. And we get into a hot debate about the implications of recent changes in social media policies. Will it be a hellscape or do we remain hopeful in 2025? Find out now.

We had an amazing time at last month's Joe Public Retreat digging into healthcare marketing's most pressing issues with CMOs across the nation. We're bringing you all the hot takes, right here! In this episode, Chris Bevolo returns to the show as a permanent host and chats with Stephanie about the three-day event in Charleston, SC. We explore the pressures CMOs face and the urgent need for a shift in their roles to address market dynamics and stakeholder engagement. From Paul Keckley’s insights on economic pressures to Dr. Marcus Collins’ bold vision for branding as community-building, and Paul Roetzer’s groundbreaking takes on AI in healthcare marketing—we’re covering it all. Tune in!