One in four young Australians still report being bullied, yet so many school “anti-bullying” approaches struggle to create any real shift. It raises a bigger question about what we’re missing — and why the message so often lands without changing behaviour.
In this episode of No Ordinary People, Jade sits down with Rosie Thomas OAM, co-founder and executive director of Project Rockit, to explore bullying as more than isolated incidents — but as a culture shaped by repeated behaviour, power imbalance, and the quiet influence of the audience.
Rosie’s work has been shaped by a clear belief: young people aren’t the problem to fix, they’re part of the solution. That belief led to the creation of Project Rockit, a youth-driven movement that challenges bullying, hate, and prejudice by centring the voices and experiences of young people themselves.
At the core of the conversation is a shift in how we define harm. From gaslighting to “banter” that crosses a line, Rosie explains why the damage isn’t just in the moment itself, but in what happens around it, when no one feels able to step in, and silence becomes the norm.
What sits underneath that is culture. And culture doesn’t change through one-off talks or top-down messaging - it shifts when young people are genuinely engaged, equipped, and trusted to lead.
Today, Project Rockit reaches schools and communities across Australia through a model that is co-designed and delivered by young people. Through social experiments, storytelling, and lived experience, students are given practical tools to move from bystanders to upstanders in a way that feels real, not rehearsed.
At the same time, the conversation doesn’t shy away from the realities of scaling this work. With high demand from schools facing significant need, Rosie shares the challenges of resourcing, maintaining integrity, and ensuring youth voice doesn’t become tokenistic, particularly when working with large partners and institutions.
Together, Jade and Rosie unpack:
- Why traditional anti-bullying talks often fail to land
- Bullying as culture: repetition, power and the role of the audience
- The impact of “banter”, gaslighting, and everyday behaviours
- The difference between youth-focused and youth-driven approaches
- How social experiments create lasting behaviour change
- What it takes to support young people to be upstanders
- The realities of scaling impact across high-need communities
- How to protect authenticity and avoid tokenistic youth engagement
This is a conversation about culture, agency, and what it takes to create safer environments for young people, not through lectures, but through connection, relevance, and trust.
If this resonated, subscribe, share the episode with someone who needs it, and leave a review so more people can be part of the shift.
This episode was recorded at the Nova Entertainment studios.
Project Rockit Contact Details
Project Rockit Website – projectrockit.com.au
Project Rockit Foundation Website – projectrockitfoundation.org.au
Email – [email protected]
Facebook – @projectrockit
Instagram – @projectrockit
LinkedIn - linkedin.com/company/project-rockit
TikTok - @projectrockit
No Ordinary People is produced by Jade Harley, Director of Impact at UnLtd.
This podcast shares the real stories of charity founders driving change for children and communities across Australia, especially those impacted by trauma, poverty, racism, and family and domestic violence.
Every story is a reminder: hope is built one small act at a time.
Brand identity and cover design created by my beautiful friends at Cocogun.
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