Ego Iwegbu talks about how to be on top of your business's finances and how that will inform proper decision making especially in a crisis.

NO PANIC DECISION MAKING

In my 20 years as an entrepreneur , through recessions &amp; across continents I have never known the beauty business to suffer… until now! Since Covid 19 downgraded my salons &amp; millions of other lifestyle businesses - incl restaurants, gyms, travel agents, event planner, clubs and sports - to non-essential status life has become stagnant, uneventful and frankly boring!
Here on THE NON-ESSENTIAL ENTREPRENEUR we will explore business in the new world, how to start one, how to survive, and why the non essential is actually the essential spark for a colourful life!

Business

Entrepreneurship

In my 20 years as an entrepreneur , through recessions & across continents I have never known the beauty business to suffer… until now! Since Covid 19 downgraded my salons & millions of other lifestyle businesses - incl restaurants, gyms, travel agents, event planner, clubs and sports - to non-essential status life has become stagnant, uneventful and frankly boring! Here on THE NON-ESSENTIAL ENTREPRENEUR we will explore business in the new world, how to start one, how to survive, and why the non essential is actually the essential spark for a colourful life!

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NO PANIC DECISION MAKING

NO PANIC DECISION MAKING