NON ESSENTIAL! I’m not buying it!
But in my 20 years as an entrepreneur , through recessions and across continents I have never known the beauty business to suffer… until now!
Since Covid 19 down graded my salons and millions of other lifestyle businesses - including restaurants, gyms, travel agents, event planner, clubs and sports - to non-essential status life has become stagnant, uneventful and frankly boring!
Here on the non-essential entrepreneur we will explore business in the new world, how to start one, how to survive, and why the non essential is actually the essential spark for a colourful life… which is what we all want! So do not despair entrepreneur join me Ego Iwegbu as we pivot our ideas and get this COME BACK STARTED!