Today's webinar is brought to you by anewgo.com To learn more about Anewgo Marketplace please reach out to Andrew Poon (andrew@anewgo.com)In today's world, customers value transparency more than ever before. This is especially true when it comes to major purchases like buying a home. However, many home builders still hesitate to provide pricing information upfront, creating an atmosphere of suspicion and mistrust. This webinar will explore the benefits of pricing transparency in the home buil...

No pricing? Then is it for sale?-070

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.

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Over the last two decades, New Home Marketing and Sales have well-adjusted to changing mediums from print to websites to apps. But unlike these preceding channels, AI, not just people, may be doing the shopping. If so, this completely flips the customer journey from directing new home buyers where and how to shop to Virtual Assistants bringing recommended homes to the buyers. All static and generic “dumb” content and channels must become “smart” and data-driven. We’ll draw the road map for Ma...

No pricing? Then is it for sale?-070

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