Marcus Willis, founder of Kill Boring Dead, reveals why challenger brands win against giant competitors and how the eternal student mindset keeps him ahead in marketing.

From his controversial “No Real Estate Agents” policy to breaking down Nike’s billion-dollar mistake abandoning brand building for performance marketing, Marcus shares brutal truths about what actually works. He explains why AI is forcing marketers to think 10x bigger, how personal brands compete against 90,000-person agencies, and why most marketing fails because brands overcomplicate everything.

0:00 - Why 99% of Real Estate Agents Are Banned

4:16 - The Death Star Strategy for Challenger Brands

7:43 - The Eternal Student Mindset After 10 Years

10:45 - Real Estate’s Broken 95/5 Model Exposed

20:48 - Marketing’s Real Purpose: Just Make One Thing Memorable

25:03 - Starbucks Lost “The Third Place” & The Four Ps Breakdown

29:27 - Nike’s Performance Marketing Disaster Cost a Decade

32:18 - Detector Inspector: Melbourne to #1 in Australia

38:40 - AI Eliminates Performance Marketing (Amplifies Creativity)

45:52 - Personal Brands Beat 90,000-Person Agencies

48:51 - What Makes Your Older Self Proud in 10 Years

Follow Marcus Willis:

Instagram: www.instagram.com/marcuswillis

LinkedIn: www.au.linkedin.com/in/marcus-willis-b0651734

Follow Mark Kentwell:

Instagram: www.instagram.com/mark_kentwell

TikTok: www.tiktok.com/@mark_kentwell

LinkedIn: www.linkedin.com/in/markkentwell1

Mark’s Businesses:

Presence Real Estate: presence.realestate/

Nexr: nexr.com.au/