Welcome back to "No Shortcuts with Midas and Fame," where we dive into the inspiring world of entrepreneurs! In our latest episode, we have the pleasure of speaking with Ernest Priester, the visionary behind the flourishing perfume brand Priester1973. Ernest shares his aromatic journey, revealing how he transformed his passion for fragrances into a thriving business. We'll explore the highs and lows of his entrepreneurial path, the art of scent creation, and invaluable insights for budding business owners. Join us as we uncover the essence of perseverance and creativity in the perfume industry. Whether you're a start-up enthusiast, a marketing guru, or simply love a good success story, this episode is a must-listen! 🎧💼🌸 #Entrepreneurship #BusinessJourney #PerfumeBusiness