The Levels

No-Show Secrets Every PT Owner Must Know


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In this podcast, Dr. Joey Allbritton shares the exact system Rehab CEOs uses to handle no-shows and cancellations without damaging patient relationships. Most clinics either charge a flat $25 fee (that doesn’t even cover costs) or avoid fees altogether—losing money every time a patient skips. Dr. Joey explains:

• Why most no-show policies fail

• How to calculate the true cost per visit

• What to say when patients cancel last minute

• Why you should waive the first fee—but enforce the second

• A scheduling strategy that keeps patients compliant without overbooking

• 𝗕𝗼𝗻𝘂𝘀: how to turn no-show fees into a positive PR move


This isn’t about nickel-and-diming patients. It’s about creating urgency, protecting your schedule, and keeping people on track with their plan of care.


𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀

00:00 – The truth about no-show/cancel policies

01:22 – Intake setup: card on file & clear communication

02:14 – How to calculate your real expense per visit

04:24 – Why waiving the first fee builds trust

05:22 – The 48-hour reschedule rule

06:19 – Second no-show policy: same-day scheduling

07:35 – Handling repeat offenders fairly

08:01 – Bonus tip: donating no-show fees to charity

08:54 – Why this system protects profit and reputation


If you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs. https://rehabceos.com/book-a-call/


We can help you build the skills, processes, and confidence needed to serve more patients and grow your practice.

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The LevelsBy Joey Allbritton