In this podcast, Dr. Robbie breaks down why PT clinics still struggle to fill their schedules—even when there’s a shortage of physical therapists—and shares the 3 systems that solve it for good: Reach, Registration, and Reputation.

Timestamps

00:00 – The PT shortage myth and why clinics still struggle

00:28 – Quick win marketing explained (ads, events, promotions)

01:56 – Paid leads vs. time-based leads: where to invest

03:41 – The 28-day free trial system that drives growth

04:04 – Building reputation: reviews, referrals, and returns

05:24 – The Dream 100 method for long-term lead flow

06:31 – Registration: converting leads into evals

07:30 – How reach, registration, and reputation build the Perfect Patient Engine

07:59 – Winning “Best Of” and building community visibility

09:00 – How Rehab CEOs helps clinics implement these systems

When you're ready, here are 3 ways we can help you out:

👉 Join our upcoming Fill Your Practice challenge: https://challenge.therehabceos.com

👉 Schedule your Game Plan Call here: https://rehabceos.com/book-a-call/

👉 Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

Ready to scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

In this video, Dr. Joey Allbritton reveals why most practice owners AND staff feel drained by metrics… and how to flip that around so your numbers drive growth, energy, and accountability in your practice.

Here’s what you’ll discover:

0:00 – Why 75% of clinics struggle with negative energy between staff and owners

3:10 – The hidden connection between expectations, measurement, and positivity

6:40 – Push vs. Pull metrics (and which ones actually move your clinic forward)

10:15 – How to use feedback loops to build staff trust & accountability

14:00 – Why metrics don’t have to be scary (and how to make them exciting)

If you found this video helpful, be sure to like, subscribe, and click the link below to book a Game Plan Call with Rehab CEOs.

We can help you build the skills, processes, and confidence needed to serve more patients and grow your practice.

Schedule your Game Plan Call here: https://rehabceos.com/contact

And don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

In this video, Dr. Joey Allbritton walks through the 11 most common reasons why your Google Ads aren’t turning clicks into new patients. From slow websites, wasted spend on irrelevant keywords, to agencies targeting the wrong locations, these are the silent killers that drain your budget without filling your clinic.

00:00 – Why your Google Ads clicks aren’t becoming patients

01:10 – Search ads vs. local service ads vs. performance max

02:45 – Wasted spend from wrong targeting (city/location errors)

04:05 – The #1 silent killer: slow clinic websites

06:10 – The importance of mobile optimization for ads

07:45 – How negative keywords protect your ad budget

09:20 – Why branded search ads often waste your money

11:00 – Understanding Google’s bidding system (and how to win)

13:15 – When to stop paying for keywords you already rank for

14:40 – The problem with sending ads to poorly built websites

16:00 – How to fix these issues and actually get patients

⸻

If you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs. We can help you build the skills, processes and confidence needed to serve more patients and grow your practice.

Schedule your Game Plan Call here: https://rehabceos.com/contact

And don’t forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

In this podcast, Dr. Joey Allbritton reveals the 7 conversion secrets Amazon uses that can instantly transform your physical therapy clinic website into a patient-booking machine.

Discover why most PT websites are glorified business cards and how Amazon's billion-dollar strategies can fix your conversion problems today.

Timestamps:

00:00 Why Amazon holds the key to PT clinic website success

00:40 Secret #1: Remove friction from patient scheduling

01:32 Secret #2: Separate new vs existing patient booking flows

02:02 Secret #3: Stop educating, start converting ready buyers

03:00 Secret #4: Use human interaction to close the conversion gap

04:25 Secret #5: Build trust with social proof (like Amazon's 5-star system)

05:19 Secret #6: Website speed kills or converts patients

07:11 Secret #7: Basic SEO mistakes costing you thousands weekly

08:36 The "People Also Ask" strategy for PT websites

09:05 How much money you're losing without these systems

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

In this video, Dr. Robbie Woelkers reveals the counterintuitive truth that opening multiple PT clinic locations is actually significantly easier than opening your first location, and breaks down the exact Pod of Four strategy that allows practice owners to scale from $28K to $112K monthly profit while escaping the Circle of Despair that traps single-location owners.

0:00 - Why multiple locations are easier than your first clinic

0:29 - The Circle of Despair: Why first-time owners get stuck in treatment

1:29 - The two hardest levels every practice owner must survive

2:26 - Why 125+ people depend on owners working 40 hours in treatment

2:55 - The critical difference: launching with vs. without you in treatment

3:23 - How to open location #2 without getting trapped again

4:18 - The Pod of Four system: 4 providers, 2 admins per location

5:15 - The 2013 Rule: $20K revenue, $13K expenses breakdown

6:09 - Profit progression: Payment → Profit → Protection → Prosperity

7:33 - Max clinic potential: 16 providers, 8 admins, $112K monthly

If you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs

We can help you build the skills, processes and confidence needed to serve more patients and grow your practice.

Schedule your Game Plan Call here: https://rehabceos.com/contact

And don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

In this video, Dr. Robbie Woelkers reveals why traditional performance reviews tied to work anniversaries are secretly destroying your team culture and shares the fiscal review strategy that successful practices use to boost retention, save time, and actually energize their staff.

0:00 - Why traditional performance reviews are killing your culture

0:44 - The "Yay Boos" problem with anniversary-based reviews

1:54 - Why spontaneous reviews always fall flat

2:44 - The scramble effect that leaves employees feeling forgotten

3:20 - Introducing fiscal performance reviews: the game-changing alternative

4:04 - How to time reviews during your slowest season for maximum impact

4:36 - The 360 review method: getting feedback from all perspectives

5:50 - Why July is the perfect month for performance reviews

6:19 - How fiscal reviews eliminate year-round chaos and stress

7:07 - Using seasonal strategy to boost retention before busy periods

8:08 - The refocus effect: energizing your team for peak performance

8:52 - How to implement fiscal reviews in your practice

If you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs

We can help you build the skills, processes and confidence needed to serve more patients and grow your practice.

Schedule your Game Plan Call here: https://rehabceos.com/contact

And don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1500+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

In this podcast, Dr. Robbie Woelkers reveals the biggest mistake clinic owners make when expanding to multiple locations and shares the exact “max clinic potential” formula that can add $42K+ in monthly profit without opening another location.

[0:00] - The #1 clinic expansion mistake costing owners thousands

[0:50] - What is “max clinic potential” and why it matters

[2:17] - The square footage formula for calculating capacity

[4:11] - Real examples: 1500 vs 2500 sq ft clinic calculations

[6:05] - How many providers can you actually fit?

[8:00] - The admin-to-visit ratio you need to know

[9:21] - Case study: $140K revenue potential without expansion

[10:43] - Proper hiring sequence for new locations

[12:37] - The “protection” and “prosperity” levels explained

[13:32] - Action steps for multi-location owners

What You’ll Learn:

1. The exact square footage formulas for 40, 50, and 60-hour work weeks
2. How “cannibalization” is killing your expansion profits
3. Why one admin can only handle 110 visits per week
4. The hiring sequence that protects profitability
5. Real math: $20K revenue vs $13K expenses per provider

Before opening location #4, make sure locations #1-3 are at maximum capacity. Most owners discover they’re sitting on $42K+ in untapped monthly profit.

Ready to start/scale your clinic for FREE? Join 1400+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

In this video, Dr. Robbie Woelkers reveals the complete system for turning vendor events into five-figure revenue days. Learn the early bird networking strategy that builds referral partnerships, discover P.T. Barnum's dramatic demonstration principles for attracting crowds to your booth, and master the three-part workshop framework that generates massive returns from health fairs and community events.

0:00 - The vendor list preparation strategy that most PT owners skip

0:29 - Early bird networking: Why the first hour is pure gold for referrals

0:58 - P.T. Barnum's dramatic demonstration principle for PT booths

1:28 - Creative booth attractions that draw crowds (dynamometer contests, prize wheels)

1:57 - Why you should never treat patients for free at events

2:07 - The three-part workshop system for five-figure event days

2:27 - How mastering workshops transform your event ROI

If you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs

We can help you build the skills, processes and confidence needed to serve more patients and grow your practice.

Schedule your Game Plan Call here: https://rehabceos.com/contact

And don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1400+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

In this video, Dr. Joey Allbritton reveals the psychological labeling technique that prevents the dreaded "I need to think about it" objection before it ever happens. Discover how one practitioner charges $375 per visit and makes $700K annually using these advanced sales strategies.

0:00 - Why patients really say "I need to think about it"

1:15 - The 3 levels of healthcare sales most practitioners miss

2:30 - How to use labeling to prevent spouse objections

4:00 - The "permission" psychology that kills deals with men

5:15 - Why timing objections happen and how to eliminate them

6:30 - Moving from pain-based to identity-based selling

7:45 - The $700K practitioner's secret revealed

If you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs

We can help you build the skills, processes and confidence needed to serve more patients and grow your practice.

Schedule your Game Plan Call here: https://rehabceos.com/contact

And don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media

Ready to start/scale your clinic for FREE? Join 1400+ other clinic owners in Practice Success Academy: https://www.skool.com/rehabceos

In this episode, Dr. Robbie Woelkers talks with clinic owner Jim Floyd about how switching from 60-minute to 45-minute appointments led to record profits while maintaining quality one-on-one care. Jim shares his journey of making this difficult decision, how he communicated the change to his team, and the impressive financial results that followed.

• 0:00 - Introduction and background
• 1:49 - Recent profit margin and revenue records
• 3:16 - The critical decision to change appointment lengths
• 4:58 - Maintaining one-on-one care while improving profitability
• 7:14 - How to manage team resistance to change
• 11:24 - Impact on utilization rates and cancellations
• 14:54 - Why 45-minute vs. 40-minute appointments
• 18:28 - Staff recruitment strategy for growth
• 25:16 - Current business constraints and challenges
• 30:52 - Why Jim takes PT students and interviews them
• 42:48 - Work-life harmony instead of work-life balance
• 49:46 - Building a support system as an owner

If you found this video helpful, be sure to like, subscribe and click the link below to book a Game Plan Call with Rehab CEOs.

We can help you build the skills, processes and confidence needed to serve more patients and grow your practice.

Schedule your Game Plan Call here: https://rehabceos.com/contact

And don't forget to follow Dr. Robbie Woelkers & Dr. Joey Allbritton on social media: https://rehabceos.com/media