Meet Paige Scharling — content manager behind The Spread, the marketing agency Krysta built from the ground up — and the person who probably knows more about Krysta's business than anyone. This episode launches a brand new monthly format: No Such Thing as One Take, where Krysta and Paige pull back the curtain on the conversations they're already having in their DMs and translate them into real marketing strategy for business owners.

In this episode we dive into:

• ​ How Paige went from MLB operations and grad school to building a career in social media and entrepreneurship — without a traditional job title to explain it to her dad
• ​ What Krysta learned from every bad hire before she finally built the team she actually wanted
• ​ Why the era of performative influencer content isn't as dead as we thought — and who's to blame
• ​ The James Charles cancellation, the danger of posting off the cuff, and what founder-led marketing actually protects you from

Meet Paige: The Non-Traditional Path That Led Here

• ​ A sports management background, a year in MLB operations, and a grad school pivot — none of which pointed toward social media management
• ​ The missed email that accidentally redirected her career toward Dr. Sam, then directly to Krysta
• ​ Why her dad's hesitation about leaving a "real career" was actually the most relatable part of the story
• ​ What it looks like when your schedule finally becomes the proof your parents needed to believe in you

Building The Spread: What Nobody Tells You About Year One (and Two)

• ​ The solopreneur trap — why Krysta held on too long before hiring, and what finally broke the cycle
• ​ How 10pm-to-3am Zoom sessions and an all-in sprint actually laid the foundation for a six-figure first year
• ​ The key question Krysta asks in every interview that filters out the wrong hire before day one
• ​ Why year two was harder than year one — and why that's actually the signal you're getting somewhere

What's Your Take: The Segment

• ​ James Charles, a fired Spirit Airlines employee, and a video that should have never been posted — what happens when you have 10 million followers and zero self-awareness about the job market
• ​ Why deleting content is almost always the wrong move, and what standing behind a conviction actually does for your audience
• ​ The Shelby Sapp effect: how business coaching content accidentally trained fitness coaches to flex the wrong things
• ​ Personal branding 101 — why the only content strategy worth building is the one no one else can copy

This conversation is a masterclass in the kind of business clarity most people spend years trying to find. Whether you're a solopreneur wondering if it's time to hire, a content creator trying to figure out why your strategy feels borrowed, or a business owner who's been watching everyone else's playbook a little too closely — this one is going to challenge how you think about who you are online and why that matters more than any photo shoot ever could.

Ready to stop doing it alone? The Spread works with business owners who are done guessing at content strategy and want a team that's actually in the trenches with them. Slide into the DMs at @thespreadmktg to start the conversation.

Follow Krysta:

⁠@thekrystahuber⁠⁠

⁠@thespreadmktg ⁠

⁠⁠@thefitnessfyx⁠⁠

Connect with Paige + The Spread:

Instagram: ⁠⁠@thespreadmktg ⁠⁠for behind-the-scenes strategy, hot takes, and what we're actually building