In this episode of the "Results Loading" podcast, host Michael Atkin speaks with Noah Purdum, founder of Bravado Whiskey, about the challenges and triumphs of starting a whiskey brand from scratch. Noah takes us through his journey, from his early days in corporate finance to identifying a unique opportunity in the whiskey market. He shares the inspiration behind Bravado Whiskey, overcoming adversity while building the brand, and how he's marketing whiskey to a younger generation. This candid conversation is packed with insights and advice for anyone looking to carve out their own path in the startup world.

(0:00) Introduction and background of Noah Purdum

(1:32) Inspiration for Bravado Whiskey and identifying market gaps

(6:10) Design and marketing strategies for younger demographics

(10:10) Overcoming production challenges and small batch strategy

(13:29) The role of networking and adapting to feedback

(20:46) Financial risks and experiences during the startup phase

(28:06) Pivotal entrepreneurial moments and learning from mistakes

(31:35) Perspectives on success and future projects