This week, Margarita sits down with Noam Bardin, the former Waze CEO whose ideas reshaped how the world moves. From his time serving in Gaza to the scrappy early days of Waze, Noam brings sharp opinions, unexpected stories, and a clarity that only comes from building something truly legendary. We also talk about the costs of scale, the limits of big tech, and why where you work is ultimately a moral choice.

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What We Discuss:

00:00 Intro & Episode Agenda

05:26 Noam Bardin's Jewish upbringing

10:22 Noam's experience serving in Gaza

15:36 "Israel is the off Broadway to the world's Broadway"

17:29 Early days of Waze

22:41 Unintended consequences of Waze

26:25 How do we affect change if it is just "the nature of the beast?"

32:10 How does Israel need to evolve or change?

34:00 How social media is ruining society & what needs to change

45:59 What unconventional business advice would Noam give to his kids?

51:07 Closing Remarks & Guest Nomination