How to get unstuck in life often starts with questioning the things you’ve always assumed were true.

In episode 7 of Nobody Knowz, Kali Zamzow flips the script and interviews her own producer, Roberto Rodriguez, founder of SB Studios, about curiosity, personal growth, entrepreneurship, relationships, podcasting, technology, and learning to step outside the invisible “box” that shapes the way we see our lives.

Roberto shares how childhood curiosity eventually led him into consumer behavior and marketing, why his first attempts at podcasting failed, the unexpected opportunity that led him to build a podcast studio, and what years of hearing other people’s stories have taught him about human connection.

00:00 – Welcome To Nobody Knowz

02:00 – Why Connecting the Dots Backward Changes Everything

07:00 – The Invisible Box That Shapes Your Life

10:00 – Understanding People Instead of Selling to Them

12:00 – How Better Questions Reveal What You’re Missing

14:00 – Helping People Without Expecting Something Back

20:00 – How to Validate an Idea Without Losing Belief

24:00 – Roberto’s First Attempt at Starting a Podcast

28:00 – The Opportunity That Led to Building a Podcast Studio

31:00 – The Unexpected Origin of Speak Studios

33:00 – Why Execution Matters More Than Having the Idea

36:00 – Why Starting a Podcast Is Harder Than It Looks

38:00 – How Podcasting Becomes a “Super Connector”

44:00 – Why People Get Trapped Inside Their Own Thinking

47:00 – The Human Skills That Matter Most in a Tech-Heavy World

49:00 – What Apple Taught Roberto About Empathy and Stories

52:00 – The Dangerous Belief: “That Won’t Happen to Me”

59:00 – How New People Can Reignite Old Passions

01:00:00 – Why AI and Technology Aren’t Going Away

01:04:00 – How Beginners Can Start Learning About AI

01:07:00 – Stop Trying to Predict Your Exact Future

01:10:00 – How Other People Shape Who You Become

01:11:00 – Final Advice: Stay Curious and Ask Better Questions

Reinventing yourself when your career, identity, or stage of life no longer fits can be one of the hardest transitions you’ll ever make. In Season 2, Episode 6 of Nobody Knowz, Callie Zamzow sits down with Shawnda Huffman to talk about what it actually takes to let go of one version of yourself and build another.

Shawnda spent 22 years in radio after knowing from childhood that broadcasting was what she wanted to do. She worked her way through major markets, interviewed celebrities including Justin Bieber, Jennifer Lopez, Katy Perry, and Taylor Swift, and built a career around storytelling and connection.

Then she walked away.

Shawnda shares why leaving radio forced her to rethink her identity, how she transitioned into corporate communications, helped build a PR team from the ground up, and eventually launched her own agency.

00:00 – Welcome To Nobody Knowz
01:00 – Reinventing Yourself After a 22-Year Radio Career
09:00 – Why Shawnda Was Ready to Leave Radio
11:00 – Growing Up in Southern Ohio
13:30 – Getting Rejected From Broadcasting School
14:30 – Working Around the Clock to Break Into Radio
18:00 – Meeting Justin Bieber Before He Became a Superstar
20:00 – The Celebrity Interview That Changed Her Perspective
23:30 – What Jennifer Lopez Was Really Like
25:00 – Shawnda's Experience With Taylor Swift
28:00 – Why Great Radio Is Harder Than It Looks
32:00 – Being a Woman in Major-Market Radio
36:00 – Walking Away From the Career She Built Her Life Around
38:00 – Helping Grow a Company From $5M to $50M
43:00 – The Reality of Owning Your Own Business
44:00 – Why Authenticity Matters More Than Perfection
1:02:00 – Why Community Involvement Matters in Business
1:07:00 – The Hardest Reinvention Yet: Becoming an Emp

Join the Conversation

If you enjoyed this episode, please like, subscribe, and follow Nobody Knowz wherever you listen or watch. It helps more people discover the conversations and stories we’re sharing.

Everyone has a story, a lesson, or an experience worth hearing. If you or someone you know has a story that could inspire, educate, challenge, or connect with others, we’d love to hear from you.

Reach out and share your story for the chance to be featured on an upcoming episode.

Because once your story is shared, it’s no longer one that nobody knows. 

Listen Here: https://www.nobodyknowz.com

The “Yes, And” mindset isn't just for improv, it can completely change the way you respond to failure, uncertainty, conflict, and the moments in life you can't control.

On season 2 episode 5 of the Nobody Knowz Podcast Callie Zamzow sits down with Karen Manthey to explore how thinking like an improviser has shaped her confidence, career, marriage, parenting, relationships, and willingness to step into uncomfortable situations.

Karen shares the story she normally leaves out of her bio: growing up as one of 11 children, failing high school, earning her GED, questioning whether she was smart enough, and eventually earning her bachelor's degree and completing her master's in strategic communication. 

She also opens up about preparing for her TEDx talk, How to Fight a Karen, coaching speakers, learning when saying “no” is actually saying “yes” to something more important, and why confidence is built by being willing to fail. 


00:00 – Welcome to The Nobody Knowz Podcast
03:00 – What the “Yes, And” Mindset Really Means
07:00 – Why Karen Intentionally Teaches People to Fail
14:00 – Building a Career Without a Linear Plan
23:00 – From a GED to Earning Her Master’s Degree
28:00 – Preparing for “How to Fight a Karen” TEDx Talk
40:00 – Why Karen Thinks Improv Could “Save the World”
41:00 – What 25 Years of Marriage Taught Her
44:00 – Karen Confronts Her Own “Inner Karen”
46:00 – Why Online Disagreement Has Become So Toxic
51:00 – Learning to Say Yes to the Right Things
55:00 – What Karen Wishes Every Person Knew
57:00 – Authentic Positivity vs. Toxic Positivity
58:00 – Closing


Join the Conversation

If you enjoyed this episode, please like, subscribe, and follow Nobody Knowz wherever you listen or watch. It helps more people discover the conversations and stories we’re sharing.

Everyone has a story, a lesson, or an experience worth hearing. If you or someone you know has a story that could inspire, educate, challenge, or connect with others, we’d love to hear from you.

Reach out and share your story for the chance to be featured on an upcoming episode.

Because once your story is shared, it’s no longer one that nobody knows. 

Listen Here: https://www.nobodyknowz.com

Screen time and child development are at the center of this conversation with Ada Page of the Children’s Museum of Idaho.

 Kids have access to more information than ever before but are they losing the real-world experiences that help them learn, connect, problem-solve, and grow?

On season 2 episode 4 of the Nobody Knowz Podcast, Callie sits down with Ada Page, newly appointed Executive Director of the Children’s Museum of Idaho, to explore what children actually need to thrive in a screen-filled world.

Ada explains why learning through play, hands-on experiences, boredom, curiosity, social interaction, and even learning how to lose can teach children skills that are difficult to replicate through a screen.

They discuss the “heads down generation,” kindergarten readiness, declining everyday skills like tying shoes, childhood loneliness, social anxiety, unstructured play, parent-child interaction, and why children often remember real experiences far longer than anything they watched on a device.

Ada also shares practical ways parents can become more intentional without completely overhauling family life including replacing some screen time with experiences, asking better questions during play, letting children become bored, and starting with one simple activity parents remember loving themselves as kids.

The conversation also explores the work of the Children’s Museum of Idaho, its hands-on exhibits, community programs, educational outreach, homeschool initiatives, and the role places like it can play in helping families reconnect through play.

00:00 – Welcome to The Nobody Knowz Podcast
03:00 – Why Hands-On Play Still Matters
05:15 – Inside the Children’s Museum of Idaho
10:35 – The “Heads Down Generation”
12:00 – Why We’ve Become So Attached to Screens
14:20 – What Kids Lose When Screens Take Over
18:00 – Kindergarten Readiness Is Changing
19:30 – Social Skills Kids Learn Through Real Interaction
20:40 – Screen Time, Loneliness, and Childhood Anxiety
23:00 – When Should Kids Get Their First Phone?
25:30 – Why Children Learn Best Through Play
27:15 – Why “Unproductive” Play Is Actually Valuable
31:30 – Why Kids Need to Learn How to Lose
35:00 – Why Boredom Is Actually Good for Kids
37:30 – Helping Kids Discover What They Actually Enjoy
38:00 – Affordable Ways to Visit the Children’s Museum
43:15 – Why Real Experiences Stick With Kids
46:30 – What Children Actually Remember From Childhood
52:15 – How To Create Experiences Families Can Do Together
56:00 – How the Children’s Museum of Idaho Began
58:30 – Community Events and Hands-On Experiences
1:01:30 – New Resources for Homeschool Families
1:03:00 – One Thing Every Parent Can Try This Week
1:05:00 – Closing Thoughts


Join the Conversation

If you enjoyed this episode, please like, subscribe, and follow Nobody Knowz wherever you listen or watch. It helps more people discover the conversations and stories we’re sharing.

Everyone has a story, a lesson, or an experience worth hearing. If you or someone you know has a story that could inspire, educate, challenge, or connect with others, we’d love to hear from you.

Reach out and share your story for the chance to be featured on an upcoming episode.

Because once your story is shared, it’s no longer one that nobody knows. 

Listen Here: https://www.nobodyknowz.com

HOW DIGITAL PRINTING HELPED A 130-YEAR-OLD BUSINESS SURVIVE

Digital printing completely changed the print industry, forcing traditional printing companies to adapt to faster production, smaller orders, and new customer expectations.

In season 2 episode 2 of Nobody Knowz, Callie sits down with Scott Gipson of Caxton Printers to explore how a family-owned printing and publishing company founded in 1895 survived the transition from traditional printing to digital technology and what artificial intelligence could change next.

HOW DIGITAL PRINTING CHANGED THE PRINT INDUSTRY

When Caxton Printers began in Caldwell, Idaho, newspapers, books, advertisements, business records, and public information all depended on physical print.

Early printing required individual pieces of lead type to be arranged by hand before words could be transferred onto paper. Today, Caxton uses advanced digital printing technology that can produce materials faster, more efficiently, and in smaller quantities.

Scott explains that print did not die when digital technology arrived. The industry changed, and printing companies had to change with it.

HOW ARTIFICIAL INTELLIGENCE IS CHANGING PUBLISHING

After surviving the transition to digital printing and e-books, the publishing industry is now entering another major technological shift.
Scott explains how Caxton already uses artificial intelligence for correspondence, fact-checking, book-cover concepts, design assistance, and publishing workflows.

He also believes AI could have a larger impact on textbooks and education than the original transition from printed textbooks to digital textbooks.

A digital textbook still asks a student to read traditional material on a screen. Artificial intelligence could completely change how students find information, interact with educational content, and complete assignments.

WHY PRINT ISN’T DEAD

The print industry has repeatedly been declared dead, but Scott believes that description misunderstands what happened.
Print did not disappear. The amount being printed changed, the technology improved, and the reasons people choose physical materials became more specific.

Books, educational materials, historical records, specialized publications, and commercial printing still serve purposes that digital media cannot completely replace.

The future is not necessarily print versus digital. It is understanding which format delivers the most value for a particular audience, message, or experience.

00:00 – Welcome to The Nobody Knowz Podcast
02:05 – Six Generations of a Family Printing Business
05:15 – How Caxton Preserved Family Ownership
08:00 – Why Caxton Must Continue Publishing Books
09:25 – Changes Facing the Print Industry
11:15 – Traditional Printing vs. Digital Printing
16:20 – How Caxton Became a Recognized Book Publisher
19:15 – Protecting a 130-Year-Old Family Business
21:00 – Why Print Is Not Dead
22:30 – How Businesses Survive Major Change
23:25 – The Fire That Destroyed Caxton Printers
26:00 – How Community Supports Local Businesses
29:15 – The Future of Community Leadership
31:00 – Why Younger Leaders Need Mentorship
36:20 – Why Physical Books Still Matter
37:30 – How Print on Demand Changed Publishing
40:20 – The Book Publishing Process Explained
43:35 – How AI Could Change Textbooks
45:20 – How Publishers Are Using Artificial Intelligence
47:00 – The Future of Printing and Publishing


Join the Conversation

If you enjoyed this episode, please like, subscribe, and follow Nobody Knowz wherever you listen or watch. It helps more people discover the conversations and stories we’re sharing.

Everyone has a story, a lesson, or an experience worth hearing. If you or someone you know has a story that could inspire, educate, challenge, or connect with others, we’d love to hear from you.

Reach out and share your story for the chance to be featured on an upcoming episode.

Because once your story is shared, it’s no longer one that nobody knows. 

Listen Here: https://www.nobodyknowz.com

Golf lessons about failure, pressure, and second chances come to life through former PGA Tour player Tyler Aldridge’s return to the Boise Open.

In season 2 episode 2 of Nobody Knowz, the Caldwell native, Boise State Bronco, and winner on what is now the Korn Ferry Tour opens up about the work, setbacks, mental pressure, and self-belief behind a professional golf career.

Tyler shares the defining losses that pushed him forward, the injury that changed his relationship with the game, and why he eventually walked away from professional golf. Now, years after retiring, he has been given another opportunity to compete at the Boise Open, but this return is about more than winning.

00:00 –  Welcome to The Nobody Knowz Podcast
02:00 – Starting golf as a kid in Caldwell
04:00 – The win that made professional golf feel possible
05:35 – Leaving Boise State to chase the dream
09:35 – Missing state by one stroke
11:40 – What golf teaches about failure and humility
16:10 – How Tyler earned another Boise Open opportunity
19:00 – The injury that changed Tyler’s career
21:15 – Golf as his best friend and worst enemy
22:30 – Why professional golfers still get nervous
26:00 – Giving back to the next generation
29:40 – What professional golf really feels like
35:30 – What a professional golf caddie actually does
42:00 – Tyler’s advice for young dreamers
45:00 – The golf lesson everyone can use
46:30 – Boise Open dates and where to follow Tyler


Join the Conversation

If you enjoyed this episode, please like, subscribe, and follow Nobody Knowz wherever you listen or watch. It helps more people discover the conversations and stories we’re sharing.

Everyone has a story, a lesson, or an experience worth hearing. If you or someone you know has a story that could inspire, educate, challenge, or connect with others, we’d love to hear from you.

Reach out and share your story for the chance to be featured on an upcoming episode.

Because once your story is shared, it’s no longer one that nobody knows. 

Listen Here: https://www.nobodyknowz.com

Idaho’s water crisis is exposing just how fragile the Treasure Valley’s water supply can become during an extreme drought year.

Most of us turn on a sprinkler without thinking about where that water comes from or what has to happen behind the scenes to make sure it reaches our neighborhoods.

In Season 2 episode 1 of Nobody Knowz, Callie sits down with Mack Myers of Settlers Irrigation District to unpack how Idaho's irrigation system actually works, why low mountain snowpack matters so much, and how homeowners may be unintentionally wasting more water than they realize. 

They break down how Treasure Valley reservoirs supply irrigation water, the difference between city and irrigation water, why aquifer recharge is becoming increasingly important as farmland becomes subdivisions, and how Idaho's rapid growth is changing a water system originally built around agriculture.

This episode is for Idaho homeowners, Treasure Valley residents, and anyone wondering where our water actually comes from and what happens when there isn't enough of it.

#Idaho #TreasureValley #WaterConservation #drought

00:00 – Welcome to Season 2 of Nobody Knowz

00:55 – How Serious Is Idaho’s Water Crisis?

01:20 – How Irrigation Built the Treasure Valley

03:15 – Why Idaho Depends So Heavily on Snowpack

04:10 – Why Summer Rain Doesn’t Solve the Problem

05:15 – How Treasure Valley Irrigation Districts Work

06:30 – City Water vs. Irrigation Water

10:20 – What Happens During an Idaho Water Shortage?

12:00 – How Conservation Extended One Irrigation Season

13:15 – The Biggest Watering Mistake Homeowners Make

17:00 – How Irrigation Supply and Demand Actually Works

22:00 – Idaho’s Growing Aquifer Recharge Problem

27:30 – What Happens When Homeowners Waste Water

30:00 – How Idaho’s Relationship With Water Has Changed

32:30 – Growth Is Changing the Treasure Valley Water System

39:15 – The Massive System Six People Help Manage

43:40 – The #1 Thing Idaho Homeowners Can Do

48:00 – Why Your Watering Schedule Matters So Much

50:15 – Protecting Idaho’s Water for the Next Generation 

This week on Nobody Knowz—and our final episode of Season 1—we’re doing something really special. I’m sitting down with my dad, Jim Zamzow, just ahead of Father’s Day. We talk about the stories, values, and philosophy that helped shape Zamzows—and really, so much of the Treasure Valley. It’s a conversation about growth, legacy, and what it takes to build something that lasts.

And as a thank you to our Nobody Knowz listeners, we're giving you a chance to win a bundle of Jim's favorite products valued at over $300!

Here's how to enter:

1. Listen to the podcast and find the giveaway code word.
2. Visit Nobody Knowz with Callie Zamzow on Instagram or Facebook.
3. Click the link in our bio and complete the entry form.
4. Be sure to include the code word from the podcast when submitting your entry.

Entries close on June 30, 2026. Good luck, and thanks for listening!

This week on Nobody Knowz, we’re sitting down with the founders of The STIL—Kasey Allen and Dan Sell. What started as a simple question turned into one of Boise’s most loved spots. We talk about taking the leap, building something people connect to, and what it really looks like behind the scenes.

This week on Nobody Knowz, we sit down with Erinn Urquiaga, founder of The Boise Flea. She shares how a small local market grew into a platform for over 150 vendors — and how it’s creating space for small businesses, vintage sellers, and community connection across Boise.