HOW DIGITAL PRINTING HELPED A 130-YEAR-OLD BUSINESS SURVIVE

Digital printing completely changed the print industry, forcing traditional printing companies to adapt to faster production, smaller orders, and new customer expectations.

In season 2 episode 2 of Nobody Knowz, Callie sits down with Scott Gipson of Caxton Printers to explore how a family-owned printing and publishing company founded in 1895 survived the transition from traditional printing to digital technology and what artificial intelligence could change next.

HOW DIGITAL PRINTING CHANGED THE PRINT INDUSTRY

When Caxton Printers began in Caldwell, Idaho, newspapers, books, advertisements, business records, and public information all depended on physical print.

Early printing required individual pieces of lead type to be arranged by hand before words could be transferred onto paper. Today, Caxton uses advanced digital printing technology that can produce materials faster, more efficiently, and in smaller quantities.

Scott explains that print did not die when digital technology arrived. The industry changed, and printing companies had to change with it.

HOW ARTIFICIAL INTELLIGENCE IS CHANGING PUBLISHING

After surviving the transition to digital printing and e-books, the publishing industry is now entering another major technological shift.
Scott explains how Caxton already uses artificial intelligence for correspondence, fact-checking, book-cover concepts, design assistance, and publishing workflows.

He also believes AI could have a larger impact on textbooks and education than the original transition from printed textbooks to digital textbooks.

A digital textbook still asks a student to read traditional material on a screen. Artificial intelligence could completely change how students find information, interact with educational content, and complete assignments.

WHY PRINT ISN’T DEAD

The print industry has repeatedly been declared dead, but Scott believes that description misunderstands what happened.
Print did not disappear. The amount being printed changed, the technology improved, and the reasons people choose physical materials became more specific.

Books, educational materials, historical records, specialized publications, and commercial printing still serve purposes that digital media cannot completely replace.

The future is not necessarily print versus digital. It is understanding which format delivers the most value for a particular audience, message, or experience.

00:00 – Welcome to The Nobody Knowz Podcast
02:05 – Six Generations of a Family Printing Business
05:15 – How Caxton Preserved Family Ownership
08:00 – Why Caxton Must Continue Publishing Books
09:25 – Changes Facing the Print Industry
11:15 – Traditional Printing vs. Digital Printing
16:20 – How Caxton Became a Recognized Book Publisher
19:15 – Protecting a 130-Year-Old Family Business
21:00 – Why Print Is Not Dead
22:30 – How Businesses Survive Major Change
23:25 – The Fire That Destroyed Caxton Printers
26:00 – How Community Supports Local Businesses
29:15 – The Future of Community Leadership
31:00 – Why Younger Leaders Need Mentorship
36:20 – Why Physical Books Still Matter
37:30 – How Print on Demand Changed Publishing
40:20 – The Book Publishing Process Explained
43:35 – How AI Could Change Textbooks
45:20 – How Publishers Are Using Artificial Intelligence
47:00 – The Future of Printing and Publishing


Join the Conversation

If you enjoyed this episode, please like, subscribe, and follow Nobody Knowz wherever you listen or watch. It helps more people discover the conversations and stories we’re sharing.

Everyone has a story, a lesson, or an experience worth hearing. If you or someone you know has a story that could inspire, educate, challenge, or connect with others, we’d love to hear from you.

Reach out and share your story for the chance to be featured on an upcoming episode.

Because once your story is shared, it’s no longer one that nobody knows. 

Listen Here: https://www.nobodyknowz.com

Golf lessons about failure, pressure, and second chances come to life through former PGA Tour player Tyler Aldridge’s return to the Boise Open.

In season 2 episode 2 of Nobody Knowz, the Caldwell native, Boise State Bronco, and winner on what is now the Korn Ferry Tour opens up about the work, setbacks, mental pressure, and self-belief behind a professional golf career.

Tyler shares the defining losses that pushed him forward, the injury that changed his relationship with the game, and why he eventually walked away from professional golf. Now, years after retiring, he has been given another opportunity to compete at the Boise Open, but this return is about more than winning.

00:00 –  Welcome to The Nobody Knowz Podcast
02:00 – Starting golf as a kid in Caldwell
04:00 – The win that made professional golf feel possible
05:35 – Leaving Boise State to chase the dream
09:35 – Missing state by one stroke
11:40 – What golf teaches about failure and humility
16:10 – How Tyler earned another Boise Open opportunity
19:00 – The injury that changed Tyler’s career
21:15 – Golf as his best friend and worst enemy
22:30 – Why professional golfers still get nervous
26:00 – Giving back to the next generation
29:40 – What professional golf really feels like
35:30 – What a professional golf caddie actually does
42:00 – Tyler’s advice for young dreamers
45:00 – The golf lesson everyone can use
46:30 – Boise Open dates and where to follow Tyler


Join the Conversation

If you enjoyed this episode, please like, subscribe, and follow Nobody Knowz wherever you listen or watch. It helps more people discover the conversations and stories we’re sharing.

Everyone has a story, a lesson, or an experience worth hearing. If you or someone you know has a story that could inspire, educate, challenge, or connect with others, we’d love to hear from you.

Reach out and share your story for the chance to be featured on an upcoming episode.

Because once your story is shared, it’s no longer one that nobody knows. 

Listen Here: https://www.nobodyknowz.com

Idaho’s water crisis is exposing just how fragile the Treasure Valley’s water supply can become during an extreme drought year.

Most of us turn on a sprinkler without thinking about where that water comes from or what has to happen behind the scenes to make sure it reaches our neighborhoods.

In Season 2 episode 1 of Nobody Knowz, Callie sits down with Mack Myers of Settlers Irrigation District to unpack how Idaho's irrigation system actually works, why low mountain snowpack matters so much, and how homeowners may be unintentionally wasting more water than they realize. 

They break down how Treasure Valley reservoirs supply irrigation water, the difference between city and irrigation water, why aquifer recharge is becoming increasingly important as farmland becomes subdivisions, and how Idaho's rapid growth is changing a water system originally built around agriculture.

This episode is for Idaho homeowners, Treasure Valley residents, and anyone wondering where our water actually comes from and what happens when there isn't enough of it.

#Idaho #TreasureValley #WaterConservation #drought

00:00 – Welcome to Season 2 of Nobody Knowz

00:55 – How Serious Is Idaho’s Water Crisis?

01:20 – How Irrigation Built the Treasure Valley

03:15 – Why Idaho Depends So Heavily on Snowpack

04:10 – Why Summer Rain Doesn’t Solve the Problem

05:15 – How Treasure Valley Irrigation Districts Work

06:30 – City Water vs. Irrigation Water

10:20 – What Happens During an Idaho Water Shortage?

12:00 – How Conservation Extended One Irrigation Season

13:15 – The Biggest Watering Mistake Homeowners Make

17:00 – How Irrigation Supply and Demand Actually Works

22:00 – Idaho’s Growing Aquifer Recharge Problem

27:30 – What Happens When Homeowners Waste Water

30:00 – How Idaho’s Relationship With Water Has Changed

32:30 – Growth Is Changing the Treasure Valley Water System

39:15 – The Massive System Six People Help Manage

43:40 – The #1 Thing Idaho Homeowners Can Do

48:00 – Why Your Watering Schedule Matters So Much

50:15 – Protecting Idaho’s Water for the Next Generation 

This week on Nobody Knowz—and our final episode of Season 1—we’re doing something really special. I’m sitting down with my dad, Jim Zamzow, just ahead of Father’s Day. We talk about the stories, values, and philosophy that helped shape Zamzows—and really, so much of the Treasure Valley. It’s a conversation about growth, legacy, and what it takes to build something that lasts.

And as a thank you to our Nobody Knowz listeners, we're giving you a chance to win a bundle of Jim's favorite products valued at over $300!

Here's how to enter:

1. Listen to the podcast and find the giveaway code word.
2. Visit Nobody Knowz with Callie Zamzow on Instagram or Facebook.
3. Click the link in our bio and complete the entry form.
4. Be sure to include the code word from the podcast when submitting your entry.

Entries close on June 30, 2026. Good luck, and thanks for listening!

This week on Nobody Knowz, we’re sitting down with the founders of The STIL—Kasey Allen and Dan Sell. What started as a simple question turned into one of Boise’s most loved spots. We talk about taking the leap, building something people connect to, and what it really looks like behind the scenes.

This week on Nobody Knowz, we sit down with Erinn Urquiaga, founder of The Boise Flea. She shares how a small local market grew into a platform for over 150 vendors — and how it’s creating space for small businesses, vintage sellers, and community connection across Boise.

This week on Nobody Knowz, we sit down with former Meridian Mayor Tammy de Weerd and her husband Jan. From 16 years of leadership to writing a deeply personal book and launching Spoken Wines, their story is all about what comes next—and how storytelling can shape the way we see our lives and our community.

This week on Nobody Knowz, we sit down with Kyle Nehring, founder of Teton Valley Brands. From a simple idea to products on store shelves, Kyle shares what it really takes to build a food brand—and how Idaho roots continue to shape the journey.

This week on Nobody Knowz, we sit down with Andy Koenig, founder of Koenig Distillery. From learning distilling in Austria to building a business right here in the Treasure Valley, his story is all about patience, craft, and creating something that lasts.

This week on Nobody Knowz, we sit down with Brad Wilson, General Manager of Bogus Basin. We talk about what it really takes to run a mountain, why Bogus is such a special part of the Treasure Valley, and how it’s adapting to changing seasons and a growing community. If Bogus has ever been part of your story—this one’s for you.