Bernie Gallerani has spent 22 years coaching entrepreneurs and watching the same pattern play out. People get excited, they start working, and the moment it gets hard they assume something is broken. In this episode, he asks a single question that cuts through all of it: who promised you this would be easy? From the highlight reel trap to the difference between emotional attachment and behavioral commitment, Bernie delivers the kind of straight talk that separates people who talk about success from the ones who actually earn it.