Uncaged Creativity

Nobody Talks About The Skill That Makes You Creative


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Walking my dog at 10am, I felt guilty.

Not because I'd done anything wrong. But something about the quiet streets, the city moving without me, reminded me of the mornings I stayed home from school as a kid. The same mixture of guilt, freedom and happiness — decades apart.

That is an association. And associations are not a curiosity of the mind. They are the root of almost everything we call creative: metaphors, similes, Mix and Match. All of it.

In Episode 11 of Uncaged Creativity, I talk about what associations are, the different forms they take, and what you can do with them when they arrive. Including a story about a rock, a friend's fly, and an ancient Chinese martial arts master.


Work with me one on one → [email protected]


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Uncaged CreativityBy Antonio Bechtle